Search result for The strategy of content marketing Online Courses & Certifications
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Sales & Marketing Alignment
by Nelson Yoshida , Cesar Rodrigues , Samantha Mazzero- 4.6
Approx. 16 hours to complete
And this is the moment to tackle one of the biggest challenges that most sales professionals must address with diligence – Sales & Marketing Alignment. Video 2 - Marketing Overview - A Brief History of Marketing Video 1 - The Missing "P": The Role of Sales in Product Development Introducing the History of Marketing Theory and Practice...
Marketing Management I
by Hayden Noel- 4.8
Approx. 16 hours to complete
We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers....
Digital Media and Marketing Principles
by Mike Yao- 4.4
Approx. 20 hours to complete
The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices....
The fundamentals of hotel distribution
by Peter O'Connor , Nicolas Graf- 4.7
Approx. 16 hours to complete
How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Growth and the value of branded hotel chains The origins of hotel distribution The true cost of brand....
Channel Management and Retailing
by Maria Teresa Aranzabal- 4.5
Approx. 9 hours to complete
Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. The Role of Distribution Channels in the Value Chain What are the Different Types of Channel Arrangements? The Nature of Trade Marketing The Retail Strategy and Marketing Mix...
Social Media Management
by Anke AudenaertTop Instructor- 4.9
Approx. 12 hours to complete
You will end the course with real-world application of your skills through a content management project. • Evaluate the performance of your content on social media and to iterate and optimize the performance The Role of Content in Social Media How to evaluate the performance of content on social media and how to iterate on that performance...
Market Research and Consumer Behavior
by Shameek Sinha- 4.4
Approx. 6 hours to complete
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. There’s no better place to build the foundations of your marketing journey! Why is Consumer Behavior Important in the Marketing Process Framework? The Importance of Marketing Research & Its Role In Marketing Management...
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International B2B (Business to Business) Marketing
by Dae Ryun Chang- 4.6
Approx. 9 hours to complete
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. By taking this course learners will obtain the following outcomes: Recommended Reading on Marketing Strategy...
Facebook Social Media Marketing Capstone
by Anke AudenaertTop Instructor- 4.7
Approx. 6 hours to complete
In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. Take the Facebook Digital Marketing Associate Certification Exam...
Intercultural Management
by Kerstin Alfes , Robert Wilken , Chiara Succi , Marion Festing- 4.6
Approx. 15 hours to complete
This MOOC explores different aspects of intercultural management, including teams, leadership, Human Resource Management, marketing and negotiations. The Concept of Culture The Triangular Trade and the Atlantic Economy of the Eighteenth Century Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries The Impact of Leadership and Change Management Strategy on Organizational Culture...