Course Summary
This course will help you develop a comprehensive social media marketing strategy for Facebook, including how to create engaging content, effectively target and measure performance, and optimize for success.Key Learning Points
- Create a social media marketing strategy for Facebook
- Learn how to create engaging content that resonates with your target audience
- Discover effective targeting and measurement techniques
- Optimize your Facebook marketing efforts for maximum success
Related Topics for further study
- Social Media Marketing
- Facebook Marketing
- Targeting Techniques
- Content Creation
- Measurement and Optimization
Learning Outcomes
- Develop a comprehensive social media marketing strategy for Facebook
- Create engaging content that resonates with your target audience
- Optimize your Facebook marketing efforts for maximum success
Prerequisites or good to have knowledge before taking this course
- Basic understanding of social media platforms
- Access to a Facebook page for a business or organization
Course Difficulty Level
IntermediateCourse Format
- Online self-paced
- Video lectures
- Weekly assignments
- Peer feedback
Similar Courses
- Social Media Marketing: Top Tips for Growing Your Followers & Going Viral
- Digital Marketing Capstone
- Content Marketing
Related Education Paths
Notable People in This Field
- Social Media Strategist
- CEO, VaynerMedia
Related Books
Description
In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Facebook Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Facebook. After successfully completing your project and passing the Facebook exam, you will receive your Coursera certificate of completion for the Facebook Social Media Marketing Professional Certificate Program.
Knowledge
- Present and communicate campaign results to a team
- Become certified as a Facebook Digital Marketing Associate
Outline
- Program Capstone Course Overview
- Introduction to the Facebook Social Media Marketing Professional Certificate
- Introduction to Anke Audenaert
- Weekly Introduction
- Careers in Digital Marketing
- Facebook Social Media Marketing Capstone Course Syllabus
- How to Be Successful in This Course
- Professional Certificate Job Search Resources Overview
- User Interface Note: Professional Certificate Content
- Community Guidelines
- Facebook Certification Exam Sign-up
- Exam Review Links from Previous Coursera
- Program Capstone Project
- Weekly Introduction
- Weekly Conclusion
- Take the Facebook Digital Marketing Associate Certification Exam
- Facebook Exam Overview
- Congratulations!
- Practice Exams for the Facebook Digital Marketing Associate Certificate
- Exam Preparation Resources
- Take the Facebook Digital Marketing Associate Certification Exam
- How to Prepare for an Interview as a Social Media Marketer - Tips from Anke
- How to Prepare for Job Interviews
Summary of User Reviews
The Facebook Social Media Marketing Capstone course on Coursera has received positive reviews from users. Many users appreciated the practical approach of the course, which helped them gain hands-on experience in social media marketing. The course has also received high ratings for its engaging content and knowledgeable instructors.Key Aspect Users Liked About This Course
Practical approach towards social media marketingPros from User Reviews
- Hands-on experience in social media marketing
- Engaging content
- Knowledgeable instructors
- Interactive assignments
- Opportunity to work on real-life projects
Cons from User Reviews
- Limited scope of the course
- Some users found the course content to be basic
- High workload for some users
- Lack of personalized feedback
- Difficulty in keeping up with the pace of the course
Anke AudenaertTop Instructor
4.7 Raiting
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