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International B2B (Business to Business) Marketing

Approx. 9 hours to complete

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Course Summary

This course teaches B2B (business-to-business) marketing strategies, including how to create and execute successful campaigns, analyze data, and build strong relationships with customers.

Key Learning Points

Learn how to create effective B2B marketing campaigns
Gain skills in data analysis and customer relationship building
Understand the unique challenges and opportunities in B2B marketing

Learning Outcomes

Develop effective B2B marketing strategies
Analyze data to improve campaign performance
Build strong relationships with B2B customers

Prerequisites or good to have knowledge before taking this course

Basic understanding of marketing principles
Access to a computer and internet connection

Course Difficulty Level

Intermediate

Course Format

Online self-paced course
Video lectures
Quizzes and assignments

Similar Courses

B2B Content Marketing
Advanced B2B Sales

Related Education Paths

Notable People in This Field

Digital Marketing Influencer
Content Marketing Expert

Related Books

Description

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.

By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts.

Outline

What is B2B Marketing?
Introduction to Specialization
1.1 Introduction to Course
1.2 What is B2B Marketing? Part1
1.3 What is B2B Marketing? Part2
1.4 B2B: Push & Pull and the 4W’s Approach
1.5 Expert B2B Interview with Alex Teo and Prasanna Meduri Part1
1.6 Expert B2B Interview with Alex Teo and Prasanna Meduri Part2
Syllabus
Let's Connect on Social Media
Slides
Recommended Reading on Noon Nopi
References
Lesson 1 Practice Quiz
Lesson 1 Graded Quiz

B2B Marketing Mix
2.1 B2B: Product Marketing Part1
2.2 B2B: Product Marketing Part2
2.3 B2B: Price Marketing Part1
2.4 B2B: Price Marketing Part2
2.5 B2B: Promotion Marketing Part1
2.6 B2B: Promotion Marketing Part2
2.7 B2B: Place Marketing Part1
2.8 B2B: Place Marketing Part2
Slides
Recommended Reading on Marketing Strategy
References
Lesson 2 Practice Quiz
Lesson 2 Graded Quiz

B2B Cross Country and Cross Industry Growth
3.1 B2B: Cross Country Growth Part1
3.2 B2B: Cross Country Growth Part2
3.3 B2B: Cross Industry Growth Part1
3.4 B2B: Cross Industry Growth Part2
3.5 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part1
3.6 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part2
3.7 Expert Interview with ThyssenKrupp (Mr. Wayne Park)
Instructor's Thank You
Slides
References
Final Graded Quiz

Summary of User Reviews

Discover the world of B2B marketing with this course on Coursera. Students have consistently praised the course for its comprehensive coverage of key concepts and practical applications. Learn how to identify target markets, develop effective marketing strategies, and measure success.

Key Aspect Users Liked About This Course

Comprehensive coverage of key concepts and practical applications

Pros from User Reviews

Great introduction to B2B marketing
Practical and actionable strategies
Excellent instructor
Engaging and interactive course content
Good value for the price

Cons from User Reviews

Some sections may be too basic for experienced marketers
Not enough focus on digital marketing
No opportunities for hands-on practice
Some technical issues with the platform
Lack of interaction with other students

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