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Social Media Management

Approx. 12 hours to complete

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Course Summary

This course teaches the principles of social media management and how to create a successful social media strategy that aligns with business goals. Students will learn about content creation, community management, analytics, and advertising.

Key Learning Points

Learn how to create a successful social media strategy for businesses
Understand the principles of content creation, community management, analytics, and advertising
Discover best practices for social media management

Learning Outcomes

Create a successful social media strategy for businesses
Understand the principles of content creation, community management, analytics, and advertising
Implement best practices for social media management

Prerequisites or good to have knowledge before taking this course

Basic understanding of social media platforms
Familiarity with digital marketing principles

Course Difficulty Level

Intermediate

Course Format

Online self-paced
Video lectures
Assignments
Quizzes

Similar Courses

Social Media Marketing Specialization
Digital Marketing Specialization

Related Education Paths

Notable People in This Field

Gary Vaynerchuk
Mari Smith

Related Books

Description

This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.

By the end of this course, you will be able to: • Establish and manage a social media presence • Create a Facebook business page and an Instagram account for business • Understand how and why to create content for social media • Create a brand, tone, and voice for a social media presence • Manage a content calendar for your social media presence • Evaluate the performance of your content on social media and to iterate and optimize the performance • Create a content calendar for your social media presence • Manage social media content using real world data This course is intended for people who want to learn how to create and manage a business presence on social media, including creating content, interacting and engaging with customers on social media and evaluating the results of different posts. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners already completed course 1 (Introduction to Social Media Marketing) in this program.

Knowledge

How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance

Outline

Establish Your Presence
Introduction to the Facebook Social Media Marketing Professional Certificate
Social Media Management Overview
Introduction to Anke Audenaert
Careers in Digital Marketing
Establish Your Presence Overview
Steps to Set Up a Social Media Presence
Establishing a Presence on Facebook
Establishing a Presence on Instagram
What Is a Brand and Why You Need One
The EPIC Brand Framework
Brand: Existence
Brand: Purpose
Brand: Identity
Brand: Connection
Establish Your Presence Conclusion
Social Media Management Syllabus
How to Be Successful in This Course
Professional Certificate Job Search Resources Overview
User Interface Note: Professional Certificate Content
Community Guidelines
Create a Social Media Presence for Your Business
Building a Brand Framework
Establish Your Social Media Presence Practice Quiz
Establish Your Presence Quiz

Social Media Content
Social Media Content Overview
The Role of Content in Social Media
Anatomy of a Social Media Post
Anatomy of a Facebook Post
Anatomy of an Instagram Post
The Role of Text in Posts
The Role of Images in Posts
The Role of Video in Posts
Creating a Post on Facebook
Creating a Post on Instagram
Social Media Content Conclusion
Creating Compelling Social Media Content
Social Media Content Building Blocks Practice Quiz
Social Media Content Quiz

Social Media Content Management
Social Media Content Management Overview
Identify What to Post
Topics to Post About
Using Storyboards to Plan Your Content
Creating a Storyboard
What Makes Content Viral?
Using a Content Calendar
Creating a Content Calendar
Repurposing Content
Auditing Content
Building a Following on Social Media
Interacting and Moderating on Social Media
Managing Your Social Media Presence
Social Media Content Management Conclusion
Facebook Page Roles and Permissions
Manage and Moderate Your Online Presence
Three-Month Content Calendar Template
Manage Your Content Calendar Practice Quiz
Social Media Content Management Quiz

Evaluate Your Efforts
Evaluate Your Efforts Overview
Measure What Matters
Facebook Page Insights
Instagram Insights
Iterating on Your Content Calendar
Evaluate Your Efforts Conclusion
Congratulations!
How to Uncover Job Opportunities
Evaluate Data for Your Posts Practice Quiz
Evaluate Your Efforts Quiz

Summary of User Reviews

Key Aspect Users Liked About This Course

Many users found the course to be very informative and helpful in learning how to create and implement effective social media strategies.

Pros from User Reviews

The course provides a comprehensive overview of social media management, including strategy development, content creation, and analytics.
The instructors are knowledgeable and engaging, making the content easy to understand and apply.
The course includes practical exercises and assignments that allow you to apply what you've learned in real-world scenarios.
The course is self-paced, allowing you to complete it on your own schedule.

Cons from User Reviews

Some users found the course to be too basic, with information that they already knew.
A few users reported technical issues with the platform, including difficulty accessing course materials.
The course may not be suitable for those looking for advanced or specialized information on social media management.
The cost of the course may be prohibitive for some users, especially those on a tight budget.
Some users found the course to be too time-consuming, requiring a significant investment of time and effort.

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