Course Summary
This course aims to provide a comprehensive understanding of marketing management concepts and strategies. It covers topics such as market segmentation, product positioning, pricing, and communication strategies.Key Learning Points
- Learn the core principles of marketing management
- Understand how to develop and implement marketing strategies
- Explore the latest marketing trends and techniques
Related Topics for further study
Learning Outcomes
- Develop and implement effective marketing strategies
- Understand consumer behavior and preferences
- Conduct market research to identify target markets
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of marketing concepts
- Access to a computer with Internet connection
Course Difficulty Level
IntermediateCourse Format
- Online self-paced course
- Video lectures
- Quizzes and assignments
Similar Courses
- Digital Marketing
- Marketing Analytics
- Marketing in a Digital World
Related Education Paths
Notable People in This Field
- Seth Godin
- Gary Vaynerchuk
Related Books
Description
In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
Outline
- Course Orientation
- Welcome to Creating a Winning Marketing Strategy
- Meet Professor Hayden Noel
- What is Marketing?
- Uncovering Needs and Wants
- The Theory of Needs
- Learn on Your Terms
- Syllabus
- Glossary
- Brand Descriptions
- Updating Your Profile
- About the Discussion Forums
- Learn More About Flexible Learning Paths
- Module 1: The Marketing Process
- The Marketing Strategy Process: An Overview
- Scanning the Environment
- Professor Noel's Board Walk: SWOT Analysis
- The Netflix Story
- Creating Value
- Professor Noel's Board Walk: Creating and Capturing value
- Sustaining Value
- The Importance of Market Research
- Conducting Market Research Part 1
- Conducting Market Research Part 2
- Module 1 Overview
- Module 1 Readings
- 1-1 Practice Quiz
- 1-2 Practice Quiz
- Module 1 Quiz
- Module 2: Segmentation Targeting Positioning
- Value Proposition and Differentiation
- Introduction to Segmentation, Targeting and Positioning
- Segmentation
- Levels of Market Segmentation
- Profitable Segmentation
- Targeting
- Segmentation and Targeting in Practice
- Positioning for Competitive Advantage Part 1
- Positioning for Competitive Advantage Part 2
- Professor Noel's Board Walk: Crafting a Positioning Statement
- Module 2 Overview
- Module 2 Readings
- 2-1 Practice Quiz
- 2-2 Practice Quiz
- Module 2 Quiz
- Module 3: The Power of Branding
- Introduction to Branding
- The Power of Branding
- Brand Mantra
- Brand Equity
- Attributes of Strong Brands
- Brand Experience
- Brand and Line Extensions
- Making Extensions Work
- Professor Noel's Board Walk: Evaluating Brand and Line Extensions
- Module 3 Overview
- Module 3 Readings
- 3-1 Practice Quiz
- 3-2 Practice Quiz
- Module 3 Quiz
- Module 4: Influencing Consumer Behavior; The Marketing Plan
- Understanding Consumer Behavior
- What influences Consumer Behavior–Culture
- What influences Consumer Behavior–Social Class
- What influences Consumer Behavior-Reference Groups
- What influences Consumer Behavior-Psychological factors
- The Consumer Decision Journey
- New Product Adoption
- Barriers to Adoption Part 1
- Barriers to Adoption Part 2
- Professor Noel's Board Walk: "Barriers to Adoption" in Practice
- The Marketing Plan Part 1
- The Marketing Plan Part 2
- The Marketing Plan Part 3: Student Interviews
- Discussions with the Experts: Melanie Millar
- Gies Online Programs
- Module 4 Overview
- Module 4 Readings
- Congratulations!
- Get Your Course Certificate
- 4-1 Practice Quiz
- 4-2 Practice Quiz
- 4-3 Practice Quiz
- 4-4 Practice Quiz
- Module 4 Quiz
Summary of User Reviews
This marketing management course has received positive reviews from learners who found it to be informative, engaging and practical. Many users appreciated the real-world examples and case studies that helped them apply the concepts to their own businesses.Key Aspect Users Liked About This Course
Real-world examples and case studiesPros from User Reviews
- Informative and engaging content
- Practical and applicable to real-world scenarios
- Well-structured course material
- Experienced and knowledgeable instructors
- Interactive and collaborative learning experience
Cons from User Reviews
- Some users found the course to be too basic or introductory
- Limited focus on digital marketing strategies
- Inconsistent pacing and depth of content
- Lack of personalization or customization options
- Highly theoretical approach may not resonate with all learners
Hayden Noel
4.8 Raiting
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