Course Summary
This course will teach you the fundamentals of hotel distribution and how to maximize revenue through various channels.Key Learning Points
- Learn about the various channels of hotel distribution
- Understand the importance of revenue management in the hotel industry
- Explore strategies to maximize revenue through distribution channels
Related Topics for further study
- Revenue Management
- Online Travel Agencies
- Hotel Distribution Strategies
- Hotel Revenue Optimization
- Inventory Management
Learning Outcomes
- Understand the complexities of hotel distribution and revenue management
- Develop strategies to maximize revenue through various channels
- Implement effective distribution and revenue management techniques
Prerequisites or good to have knowledge before taking this course
- Basic understanding of the hotel industry
- Familiarity with revenue management concepts
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Online
- Video Lectures
- Quizzes
- Assignments
Similar Courses
- Introduction to Hospitality Management
- Hotel Revenue Management
- Hospitality and Tourism Management
Notable People in This Field
- Founder & Director, Hospitality eBusiness Strategies
- VP of Marketing and Product, Revinate
- Founder & CEO, GuestCentric
Related Books
Description
In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
Outline
- Setting the scene
- Mooc introduction
- Historical evolution
- The hotel business value chain
- Franchise and Management agreements
- Growth and the value of branded hotel chains
- Hotels as economic units
- Introduction to revenue management
- Trends and challenges
- Wrap-up and conclusion
- Complementary readings
- Peer Review documents
- Practice Lesson 1
- Practice Lesson 2
- Practice Lesson 3
- A deep dive into hotel distribution
- Why hotel distribution?
- The origins of hotel distribution
- The web revolution
- Working with the OTAs
- OTA Business Model
- The brand.com site
- The forgotten majority: traditional channels
- The distribution cost puzzle
- The true cost of brand.com
- The price parity paradox
- Magnificent Meta-Search
- Disruption in the market place?
- Complementary readings
- Peer Review Documents
- Practice Lesson 1
- Practice Lesson 2
- Practice Lesson 3
- Practice Lesson 4
- Direct distribution: the key to hotel success
- Introduction
- Deciding what you want
- Registering your domain name
- Content
- What is good hotel content?
- Creating your web pages
- Selecting a good hosting solution
- Introduction to online marketing
- Organic search engine marketing
- Paid search engine marketing
- Email Marketing
- Display Advertising
- Affiliate marketing
- Social Media Marketing
- Using Analytics for customer insight
- Wrap-up and conclusion
- Complementary Readings
- Practice Lesson 1
- Practice Lesson 2
- Practice Lesson 3
- Practice lesson 4
- How to manage your OTA
- Working With Online Travel Agents
- Why OTA's?
- Reach
- The Billboard Effect
- Pay-per-Performance
- Reactivity
- Market Information
- Introduction
- Photos
- Content
- User Reviews
- Competitive Rates
- Manage Availability
- How should a hotel work with Expedia?
- How should a hotel work with Booking.com?
- Conclusion
- Complementary readings
- Peer Review Documents
- Practice Lesson 1
- Practice lesson 2
Summary of User Reviews
Find out what users have to say about the Hotel Distribution course on Coursera. This course has received positive reviews for its comprehensive coverage of the topic and engaging content.Key Aspect Users Liked About This Course
The course provides a comprehensive overview of hotel distribution and covers the latest trends in the industry.Pros from User Reviews
- Engaging and informative content
- Expert instructors with extensive industry experience
- Well-structured course materials that are easy to follow
- Real-world examples and case studies
- Great value for money
Cons from User Reviews
- Some users found the course to be too basic and not challenging enough
- Limited interaction with instructors
- No opportunities for hands-on practice
- Some technical issues with the online platform
- Lack of personalized feedback on assignments
Peter O'Connor
4.7 Raiting
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