Search result for Master of marketing analytics Online Courses & Certifications
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Marketing Analytics
by Brad Batesole , Josh Bernhard , Dana Sheahen , Mat Leonard , Anke Audenaert- 0.0
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3 Months
This Nanodegree program is an excellent introduction to the fundamentals of data and marketing analysis. In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics and marketing analytics. In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics, and marketing analytics....
Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
by Goldman Sachs 10,000 Women , Edward David , Anne Donnellon , Michael Fetters , Geetha Krishnan , Mori Taheripour , Sarah Underwood- 4.6
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Approx. 4 hours to complete
You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth. You will gain a clear and comprehensive understanding of the marketing and sales cycle. Understanding the role of analytics packages Using analytics in your marketing and sales...
Forecasting Models for Marketing Decisions
by David Schweidel- 4.3
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Approx. 12 hours to complete
A Predictive Analytics Primer Nowcasting: A Model for the Future of Marketing How to Use Customer Centric Analytics Timing Models in Marketing Companies still struggle to unlock customer data analytics insight Managing Customer Equity: Linking Customer Analytics to Customer Value Marketing to New & Current Customers Marketing Mix Modeling Marketing Mix Modeling...
Marketing Analytics
by Rajkumar Venkatesan- 4.7
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Approx. 16 hours to complete
You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. Takeaways: Improving the Marketing Process with Analytics Pitfalls of Marketing Experiments: Betty Spaghetty How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time...
Customer Analytics
by Eric Bradlow , Peter Fader , Raghu Iyengar , Ron Berman- 4.6
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Approx. 12 hours to complete
This course provides an overview of the field of analytics so that you can make informed business decisions. Communicate the history of customer analytics and latest best practices at top firms Introduction to Customer Analytics Overview of the Business Analytics Specialization The Future of Marketing is Business Analytics The Golden Age of Marketing...
Leadership Through Marketing
by Greg Carpenter , Florian Zettelmeyer , Sanjay Khosla- 4.6
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Approx. 7 hours to complete
The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. Leadership’s Role in Analytics with Florian Zettelmeyer Overview of Modules 3 and 4...
Case studies in business analytics with ACCENTURE
by Nicolas Glady- 3.7
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Approx. 8 hours to complete
This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analytics SPECIALIZATION as a preparation to the capstone project. Introduction to case studies in business analytics with Accenture Wrap-up: a conceptual framework of the applications of Big Data Analytics - Nicolas Glady Presentation of 5 Health Analytics use cases - Paul Pierotti...
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Marketing Analytics Capstone Project
by David Schweidel- 3.8
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Approx. 11 hours to complete
This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem....
Digital Marketing Analytics in Theory
by Kevin Hartman- 4.5
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Approx. 20 hours to complete
Successfully marketing brands today requires a well-balanced blend of art and science. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. The Early History of Analytics...
Business Analytics and Digital Media
by Sudhir Voleti- 4.4
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Approx. 8 hours to complete
Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact. The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance....
