Course Summary
This course teaches business analytics using real-life examples and case studies. Students will learn how to use data to make better business decisions and gain hands-on experience with tools like Excel and Tableau.Key Learning Points
- Learn how to make data-driven business decisions
- Gain hands-on experience with popular analytics tools
- Apply analytics concepts to real-life business scenarios
Related Topics for further study
Learning Outcomes
- Understand how to use data to make informed business decisions
- Gain proficiency in popular analytics tools like Excel and Tableau
- Apply analytics concepts to real-life business scenarios
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of statistics
- Familiarity with Excel
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
Similar Courses
- Data Analysis and Presentation Skills: the PwC Approach
- Business Analytics for Decision Making
Related Education Paths
- Business Analytics Certificate Program
- Data Analytics Certification Program
- Marketing Analytics Certification Program
Related Books
Description
The explosion in digital media - web, social and now mobile - represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact. The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance.
Outline
- Introduction to Business Analytics
- Introductory Business Analytics and Digital Media
- Conceptual Preliminaries
- Framework for Problem Formulation
- Transformative Problem Formulation
- Data Types and Psychometric Scaling
- Exploratory Vs Confirmatory Dichotomy
- Revisiting Problem Formulation
- Introduction to Business Analytics and Psychometrics
- In Video Reading for Lecture "Revisiting Problem Formulation"
- Summative Assessment
- Toolscape
- Toolscape for Business Analytics
- A primer on Business Experimentation
- Conceptual Preliminaries
- Software for this Course
- Training Machines A People-Analytics Use Case
- The Exponential Learning Curve of the Machines
- Toolscape Summary and Warp-up
- Instructions for Running the Analytics Desktop Apps using RStudio and GitHub
- Additional links and reading material
- Summative Assessment
- Customer Analytics
- Motivating Customer Analytics
- preliminaries for Customer Analytics
- Factorizing Data
- Clustering Data
- Visualising Data
- Data sets and slides as reference material for Perceptual mapping
- How to Run Analytics Apps in R
- Analytics Apps - Examples & Intro
- Summative Assessement
- Digital Media
- Motivating Technology for Brands
- Setting the Context: Digital Advertising
- The App Era in Digital Social Media
- Social Graphs and Hyper-Segmentation
- Non-Social Digital Media for the Enterprise
- Formulating and Analytics Problem
- Additional Reading for Module "Digital Media"
- GE caselet: In-video Reading
- Summative Assessment
Summary of User Reviews
Business Analytics course on Coursera has received positive reviews from its users. The course covers various topics related to business analytics and has been well-received by many. One of the key aspects that users liked is the practical approach the course takes towards teaching business analytics.Pros from User Reviews
- Practical approach towards teaching business analytics
- In-depth coverage of various business analytics topics
- Engaging and informative course content
- Well-structured course with clear objectives and outcomes
Cons from User Reviews
- Some users feel that the course could benefit from more interactive components
- Course may be challenging for those without prior experience in business analytics
- Some users have reported technical issues with the course platform
Sudhir Voleti
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