Search result for Courses taught by Peter Fader
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Introduction to Marketing
by Barbara E. Kahn , Peter Fader , Jagmohan Raju- 4.8
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Approx. 10 hours to complete
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering....
Customer Analytics
by Eric Bradlow , Peter Fader , Raghu Iyengar , Ron Berman- 4.6
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Approx. 12 hours to complete
Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions....
市场营销概论 (中文版）
by Barbara E. Kahn , Peter Fader , David Bell- 4.8
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Approx. 9 hours to complete
通过探究客户决策根源，学习市场营销基础知识。主要课题包括品牌塑造战略（例如，品牌定位、品牌传播）、客户中心化市场营销战略，以及新市场开拓（例如，渠道战略、市场营销规划）。成功完成本课程后，您可以运用所学技能处理现实商务挑战，这也是沃顿商学院商务基础专项课程的组成部分。 （第 1 周）品牌塑造：市场营销战略和品牌定位 (1-a)市场营销基础课程：树立强势品牌第一部分 (15:10) (1-b)市场营销基础课程：树立强势品牌第二部分 (4:10) (2-a) 战略市场营销 (11:39) (3) 市场细分和定位 (12:45) (4) 品牌定位 (12:48) (5) 品牌宣言：电梯简报 (9:41) (6) 体验式品牌塑造 (13:24) 课程大纲 常见问题解答 阅读材料（可选） 测验 1 （第 2 周）客户中心化：产品中心化思想的局限性；客户中心化的机会和挑战 (1) 从产品中心化管理到客户中心化管理 (15:25) (2) 产品中心化方法的缺陷 (9:49) (3) 以数据为依托的业务模式 (4:26) (4) 为直销喝彩三声 (3:51) (5) 哪家公司采用客户中心化方法？ (12:11) (6) 什么是客户中心化？ (11:28) (7) 生活在客户中心化世界里 (14:48)...
Introducción al Marketing
by Barbara E. Kahn , Peter Fader , David Bell- 4.8
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Approx. 9 hours to complete
Aprende las bases de Marketing llegando al fondo de toma de decisiones del cliente. Después de completar con éxito este curso, puedes aplicar estas habilidades en un reto empresarial de la vida real como parte de la Programa Especializadode Fundamentos de Negocios de Wharton. BRANDING: Estrategias de Marketing y Posicionamiento de Marca Mercadeo...
Top Online Courses and Specializations | Coursera
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Find Courses and Specializations from top universities like Yale, Michigan, Stanford, and leading companies like Google and IBM. Join Coursera for free and transform your career with degrees, certificates, Specializations, & MOOCs in data science, computer science, business, and dozens of other topics....
Coursera | Online Courses & Credentials From Top Educators. Join for Free
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Learn online and earn valuable credentials from top universities like Yale, Michigan, Stanford, and leading companies like Google and IBM. Join Coursera for free and transform your career with degrees, certificates, Specializations, & MOOCs in data science, computer science, business, and dozens of other topics....
Course Definition & Meaning - Merriam-Webster
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course: [noun] the act or action of moving in a path from point to point....
Free Online Courses | Stanford Online
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Free Online Courses. Our free online courses provide you with an affordable and flexible way to learn new skills and study new and emerging topics. Learn from Stanford instructors and industry experts at no cost to you....
Online Courses - Learn Anything, On Your Schedule | Udemy
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Udemy is an online learning and teaching marketplace with over 185,000 courses and 49 million students. Learn programming, marketing, data science and more....
Courses » Academics | Boston University
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Courses. The listing of a course description here does not guarantee a course’s being offered in a particular semester. Please refer to the published schedule of classes on the Student Link for confirmation a class is actually being taught and for specific course meeting dates and times....
Courses | Learn WordPress
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These courses will help you find your feet in the project and help you get involved in the mission to democratize publishing. Polyglots Contributor Training. Translation is a great way to contribute to WordPress if you understand English and another language....
