Course Summary
This course is designed to help you develop your leadership and marketing skills. You will learn how to lead a team, communicate effectively, manage conflicts, and use marketing strategies to achieve business goals.Key Learning Points
- Discover how to develop your leadership style to inspire and motivate your team
- Learn how to communicate effectively with your team members, colleagues, and customers
- Master conflict resolution techniques to build stronger relationships with your team and clients
- Explore marketing strategies to create and promote a successful business brand
Related Topics for further study
Learning Outcomes
- Develop your leadership style to inspire and motivate your team
- Master conflict resolution techniques to build stronger relationships with your team and clients
- Create and promote a successful business brand using effective marketing strategies
Prerequisites or good to have knowledge before taking this course
- Basic understanding of marketing concepts
- Willingness to learn and apply leadership principles in a business context
Course Difficulty Level
IntermediateCourse Format
- Online self-paced course
- Video lectures
- Quizzes and assignments
- Interactive discussions
Similar Courses
- Digital Marketing
- Project Management
- Leadership and Emotional Intelligence
Related Education Paths
Notable People in This Field
- Simon Sinek
- Brene Brown
- Gary Vaynerchuk
Related Books
Description
The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
Outline
- Leading Strategy with a Customer Perspective with Gregory Carpenter
- Introduction to Course 4 with Dean Blount
- The Digital Revolution
- Why Marketing Is a Leadership Issue
- Understanding Customers
- Creating Valuable Brands
- Brand Evolution: Pioneering Brands
- Late Mover Advantage
- Meet Your Professors
- Grading and Logistics
- Optional Readings and Suggested Textbooks
- Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla
- Leading Culture Change for Reinvention and Growth
- Digital-Age Culture
- Culture Change
- Fewer Bigger Bolder: From Mindless Expansion to Focused Growth
- Unleash People- Give Blank Checks
- Execute - Think Big, Start Small, Scale Fast
- Leadership’s Role in Analytics with Florian Zettelmeyer
- Overview of Modules 3 and 4
- The Moneyball Story Revisited
- Why Analytics Requires Managerial Judgment
- Why Analytics Requires Process and Incentive Changes
- Why Analytics Has To Be Problem Driven
- Why You Need a Working Knowledge of Data Science
- Module 3 Quiz
- A Working Knowledge of Data Science with Florian Zettelmeyer
- Introduction
- Why Analytics Goes Bad
- The Data Generating Process
- Causality and Probabilistic Equivalence
- The Causality Checklist - Pre-Existing Differences
- The Causality Checklist - Common Drivers
- The Causality Checklist - Reverse Causality
- The Causality Checklist - Confounds and Summary
- Why Bad Causal Analytics Need Not Be Useless
- Wrap-Up
- Conclusion to Course 4 with Dean Blount
- Case — Pentathlon: Promotional E-mail Frequency
- Case — Microsoft: Social Engagement
- Case — Red: Promoted Tweets Experiment
Summary of User Reviews
Key Aspect Users Liked About This Course
Comprehensive contentPros from User Reviews
- Engaging instructors
- Interactive assignments
- Real-world examples
- Practical tips and strategies
Cons from User Reviews
- Some sections may be too basic for experienced marketers
- Limited interaction with other students
- No certification offered for free version
- Course material can be overwhelming at times
Greg Carpenter
4.6 Raiting
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