Effective Sales – An Overview

  • 4.5
Approx. 21 hours to complete

Course Summary

This course provides an overview of the effective sales techniques that can be used to improve your sales performance. You will learn about the importance of communication, building relationships, and understanding customer needs in order to make successful sales.

Key Learning Points

  • Learn effective sales techniques to improve your sales performance.
  • Understand the importance of communication, relationship building, and understanding customer needs.
  • Develop the skills needed to make successful sales.

Job Positions & Salaries of people who have taken this course might have

    • USA: $49,000
    • India: ₹350,000
    • Spain: €25,000
    • USA: $49,000
    • India: ₹350,000
    • Spain: €25,000

    • USA: $63,000
    • India: ₹450,000
    • Spain: €32,000
    • USA: $49,000
    • India: ₹350,000
    • Spain: €25,000

    • USA: $63,000
    • India: ₹450,000
    • Spain: €32,000

    • USA: $88,000
    • India: ₹625,000
    • Spain: €45,000

Related Topics for further study


Learning Outcomes

  • Develop effective sales techniques to improve sales performance
  • Understand how to communicate effectively with customers
  • Build strong customer relationships and understand their needs

Prerequisites or good to have knowledge before taking this course

  • Basic understanding of sales
  • Familiarity with customer relationship management

Course Difficulty Level

Intermediate

Course Format

  • Online self-paced course with video lectures
  • Quizzes and assignments to test knowledge

Similar Courses

  • Sales Strategies: Mastering the Selling Process
  • Sales Training: Techniques for a Human-Centric Sales Process

Related Education Paths


Notable People in This Field

  • Jill Konrath
  • Grant Cardone

Related Books

Description

Welcome to Strategic Sales Management specialization.

Outline

  • Module 1 - Effective Sales Planning
  • Video 1 - Welcome video
  • Video 2 - Presenting Logan Padawan - The new sales manager
  • Video 3 - Xavier and Logan in: Integrating Strategies - Company, Sales & Marketing
  • Video 4 - The integration of strategy, marketing, and sales
  • Video 5 - Integrating Strategies: Company, Sales & Marketing
  • Video 6 - The Strategizer: our hub for sales strategy - Episode 1
  • Video 1 - Xavier and Logan in: Selling is art or science
  • Video 2 - More science than art: Sales in focus
  • Video 1 - Xavier and Logan in: Stop fighting with marketing
  • Video 2 - Marketing and Sales walk together
  • Video 3 - The Strategizer: our hub for sales strategy - Episode 2
  • Video 1 - Xavier and Logan in: The sales strategy cycle
  • Video 2 - The sales cycles - Part 1
  • Video 3 - The sales cycles - Part 2
  • Video 1 - Xavier and Logan in: Effective sales planning
  • Video 2 - Wrap Up - What Have We Learned?
  • Video 3 - Leia’s message to Learners - The journey to become a Sales Master Jedi
  • Strategic Sales Management - Specialization Overview
  • Integrating strategies: Company, Sales, and Marketing
  • The History of Professional Selling
  • A Brief History of Selling (Infographic)
  • The History of Selling (Infographic)
  • Ending the war between sales and marketing
  • Reading - Sales Strategy Cycle
  • Practice quiz: Overview on stategy, marketing and sales
  • Practice quiz: Integrating Strategies: Company, Sales & Marketing
  • Practice quiz: Overview on stategy, marketing and sales
  • Practice quiz: Course 1: Effective Sales – An Overview Module 1: Effective Sales Planning
  • Sales strategy cycle.
  • Final assignment for Effective Sales Plannning
  • Module 2 - Strategic Sales Planning
  • Video 1 - Welcome to sales planning and corporate strategy alignment
  • Video 2 - Xavier and Logan in: Developing the sales plan in alignment to corporate strategy
  • Video 3 - Sales planning in alignment to corporate strategy
  • Video 4 - The Strategizer: our hub for sales strategy - Episode 3
  • Video 1 - Xavier and Logan in: Balancing customers' and the company's interests
  • Video 2 - The convergence of company's and customers' interests
  • Video 3 - The Strategizer: our hub for sales strategy - Episode 4
  • Video 1 - Xavier and Logan in: Streamlining sales and manufacturing operations
  • Video 2 - Streamlining sales and industrial/services operations
  • Video 3 - The Strategizer: our hub for sales strategy - Episode 5
  • Video 1 - Xavier and Logan in: Sales planning based on financials
  • Video 2 - Sales planning and financials - Part 1
  • Video 3 - Sales planning and financials - Part 2
  • Video 4 - The Strategizer: our hub for sales strategy - Episode 6
  • Video 1 - Xavier and Logan in: Defining goals and targets
  • Video 2 - Fine-tuning goals and targets in sales planning
  • Video 3 - The Strategizer: our hub for sales strategy - Episode 7
  • Video 1 - Xavier and Logan in: Sales performance management
  • Video 2 - Incentives, compensation, and performance management
  • Video 3 - The Strategizer: our hub for sales strategy - Episode 8
  • Video 1 - Xavier and Logan in: Sales leadership
  • Video 2 - Leading salesforce development
  • Video 3 - The Strategizer: our hub for sales strategy - Episode 9
  • Video 4 - Strategic sales management - Wrap up session
  • Sales Planning: Integration with Corporate Strategy
  • Balancing Customer Service and Satisfaction
  • Streamlining Sales with Industrial Operations and Services Development
  • Sales planning and financial aspects
  • Sales planning and financial aspects (II)
  • Reading - Setting goals
  • How strategy execution maps guided Cisco System’s Sales Incentive Compensation plan
  • Ethical leadership in the salesforce
  • Practice quiz: Aligning sales planning to corporate strategy
  • Practice quiz: Course 1: Effective Sales – An Overview Module 2: Strategic Sales Planning
  • Practice quiz: Streamlining sales and operations
  • Strategic Sales Planning
  • Practice quiz: Establishing goals and targets
  • Practice quiz: Course 1: Effective Sales – An Overview Module 2: Strategic Sales Planning
  • Strategic Sales Planning - Evaluation
  • Module 3 - Customer-oriented Selling
  • Video 1 - Xavier and Logan in: Customer centric selling
  • Video 2 - Customer centric selling model explained
  • Video 3 - Why Customer Centric Selling
  • Video 1 - How the relationship between companies has changed and why it matters
  • Video 2 - A new model for a new environment
  • Video 1 - Xavier and Logan in: Long-term customers relationship
  • Video 2 - Long-term customers relationship
  • Video 1 - Why selling once won’t cut it anymore
  • Video 2 - Customer-centric selling - Wrap-up session
  • Customer-centric selling
  • Why Customer Centric Selling
  • Change in relationship between companies - Why it matters
  • A new model for a new environment
  • Customer relationship: Implications of Customer centered sales
  • Selling once won't cut it anymore
  • Customer-centric selling wrap-up
  • Practice quiz: Customer-centric selling
  • Practice quiz: Change in relationship between companies - Why it matters
  • Practice quiz: Customer relationship: Implications of Customer centered sales
  • Graded quiz: Customer oriented selling
  • Module 4 - Strategic Sales Management In Action: Our Journey Begins
  • Video 1 - Conceptual review
  • Video 2 - Assignment developing process
  • Reading: Printing & Graphics industry case

Summary of User Reviews

This course on effective sales strategies has received positive reviews from users. Many users praise the course for its practical approach to sales techniques and the real-world examples used throughout the course. Overall, users report that this course is informative and useful for anyone interested in improving their sales skills.

Key Aspect Users Liked About This Course

Many users thought the real-world examples used throughout the course were particularly helpful in understanding and applying the sales techniques taught.

Pros from User Reviews

  • Practical approach to sales strategies
  • Real-world examples used throughout the course
  • Informative and useful for anyone interested in improving their sales skills

Cons from User Reviews

  • Some users found the course to be too basic and not challenging enough
  • The course may not be suitable for experienced sales professionals
  • The video lectures could be more engaging and dynamic
English
Available now
Approx. 21 hours to complete
Nelson Yoshida, Edson Ito, Cesar Rodrigues, Samantha Mazzero
Fundação Instituto de Administração
Coursera

Instructor

Nelson Yoshida

  • 4.5 Raiting
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