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Shaping Your Professional Brand

Approx. 23 hours to complete

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Course Summary

Learn how to build a professional brand that stands out and attracts opportunities. This course will cover personal branding, networking, online presence, and career advancement strategies.

Key Learning Points

Learn the importance of personal branding and how to develop your own brand.
Discover networking techniques to expand your professional network.
Build a strong online presence through social media and other digital platforms.
Gain career advancement strategies that can help you achieve your professional goals.

Learning Outcomes

Develop a strong personal brand that sets you apart from others.
Expand your professional network and build valuable relationships.
Create a compelling online presence that attracts opportunities.

Prerequisites or good to have knowledge before taking this course

Basic understanding of social media and digital marketing
Desire to build a strong professional brand

Course Difficulty Level

Beginner to Intermediate

Course Format

Online
Self-paced
Video lectures
Quizzes

Similar Courses

The Brand Called You
Personal Branding Mastery

Related Education Paths

Notable People in This Field

Gary Vaynerchuk
Seth Godin

Related Books

Description

You've thought about who you are and how you want your career to be. You have some soft skills to deal with situations that could cause problems. What about the team around you? How do you build functional and constructive professional relationships? How can you add value? What do employers look for when they are promoting?

Skill-building in this course will include asking questions, listening, developing likeability (you’d better be stellar if you’re difficult), identifying cognitive bias, apologizing, receiving apologies, and the basics of whistleblowing. After this course, you will be able to: - assess your own listening and reactions and retune them in advance or on the spot for a more constructive outcome - add value at work by keeping situations easy instead of difficult - manage your own approach - be prepared when things go wrong The prerequisite for this course is Course One of the Specialization "Professional IQ: Preventing and Solving Problems at Work".

Outline

Course Orientation
Welcome to Shaping Your Professional Brand!
Syllabus
About the Discussion Forums
Glossary
Updating Your Profile
Social Media
Orientation Quiz

Week 1: Being Valued at Work
1.0.1: 2MC: Brand Manager
1.1.1 Being Valued at Work
1.2.1: 2MC: Kidney Donation
1.3.1 First: Listen
1.3.2 2MC: Meredith's Mother-in-Law
1.3.3 How Are You Listening?
1.3.4 Listen to Learn
1.3.5 What Happened Next? Meredith’s Mother-in-Law
1.4.1 Second: Ask Questions
1.4.2 2MC: Signing Strangers' Names is the Process
1.4.3 Formulating Questions
1.4.4 Reciprocity: Questions Shape Answers
1.4.5 How and What You Ask Affects the Outcome
1.5.1: Achieving and Sustaining Rapport
1.5.2: 2MC: Personal Services
1.5.3: Establishing Rapport
1.5.4: Paraphrasing
1.5.5: What Happened Next? Personal Services
1.6.1: What Happened Next? Kidney Donation
Week 1 Overview
Week 1 Readings and References
Lesson 1-3 Practice Quiz
Lesson 1-4 Practice Quiz
Lesson 1-5 Practice Quiz
Lesson 1-6 Practice Quiz
Week 1 Quiz

Week 2: Likability Matters
2.1.1 Overview: Likeability Matters
2.2.1: 2MC: Whose Money Is It?
2.3.1: Approach Matters
2.3.2: 2MC: That Parking Space
2.3.3: Creating Energy
2.3.4: De-energizers: The Costs
2.3.5: Your Energy and Approach
2.4.1: Aligning with Others
2.4.2: 2MC: Recommend a Friend
2.4.3: The And Stance: How and Why
2.4.4: But … Objections to The And Stance
2.4.5: Experts on The And Stance
2.5.1: High-Road Go-To Solutions
2.5.2: 2MC: Charging for Work Before Authorization
2.5.3: Find Common Ground
2.5.4: Get It In Writing
2.5.5: What Happened Next? Charging for Work Before Authorization
2.6.1: What Happened Next? Whose Money Is It?
Week 2 Overview
Week 2 Resources and References
Summary of What Creates Energy in Organizations?
Summary of Rudeness in the workplace isn't just unpleasant: It's also contagious
Lesson 2-3 Practice Quiz
Lesson 2-4 Practice Quiz
Lesson 2-5 Practice Quiz
Lesson 2-6 Practice Quiz
Week 2 Quiz

Week 3: Cognitive Biases and Errors at Work
3.1.1: We're Not as Rational as We Think We Are
3.2.1: 2MC: Commission Sales
3.3.1: It's Not All About You
3.3.2: 2MC: Face Embarrassment
3.3.3: Overconfidence and Egocentrism
3.3.4: Confirmation Bias and Motivated Blindness
3.3.5 What Happened Next? Face Embarrassment
3.4.1: There are More Cognitive Biases?
3.4.2: 2MC: Chen Becomes Uncomfortable at Work
3.4.3: Stop Digging: Pursuit of Sunk Costs
3.4.4: Sinister Attribution Bias
3.4.5: Chen's Situation, First Pass
3.5.1: Prevention and Recovery: Framing and Reframing
3.5.2: 2MC: Chen Uncomfortable at Work, Continued
3.5.3: Framing
3.5.4: Framing in Chen’s Situation
3.5.5: Using Reframing as a Tool for Chen
3.5.6: What Happened Next? Chen Uncomfortable at Work
3.6.1: What Happened Next? Commission Sales
Week 3 Overview
Week 3 Resources and References
Summary of Measurement of Social-Evaluative Anxiety
Lesson 3-3 Practice Quiz
Lesson 3-4 Practice Quiz
Lesson 3-5 Practice Quiz
Lesson 3-6 Practice Quiz
Week 3 Quiz

Week 4: When Things Go Wrong
4.1.1: When Things Go Wrong
4.2.1: 2MC: Speak Up or Keep Quiet
4.3.1: Identifying Problems
4.3.2: 2MC: Leaving Off a Data Point
4.3.3: Mindset
4.3.4: Are You Sure You Have a Problem?
4.3.5: What Happened Next? Leaving Off a Data Point
4.4.1: When You Are in the Wrong: Professional Apologies
4.4.2: 2MC: You Messed Up
4.4.3: The Four Rs of Apologizing: Remorse and Responsibility
4.4.4: The Four Rs of Apologizing: Rehabilitation and Recompense
4.4.5: What Happened Next? You Messed Up
4.5.1: Having Disputes Professionally
4.5.2: 2MC: Just Don't Hire Anyone Over 40...
4.5.3: Having Disputes Professionally: Rules One and Two
4.5.4: Having Disputes Professionally: Rules Three, Four, and Five
4.5.5: Review - and What Happened Next? Hire No One Over 40
4.6.1: What Happened Next? Speak Up or Keep Quiet
4.7.1: Bringing it All Together
Week 4 Overview
Week 4 Resources and References
Lesson 4-3 Practice Quiz
Lesson 4-4 Practice Quiz
Lesson 4-5 Practice Quiz
Week 4 Quiz

Summary of User Reviews

In this course, learners will gain an understanding of what a professional brand is and why it is important. Many users have found the course to be informative, engaging and valuable in developing their personal brand.

Key Aspect Users Liked About This Course

The course provides practical exercises that help learners develop their brand and create a personal branding statement.

Pros from User Reviews

The course offers practical advice and exercises for building a personal brand.
The instructor is knowledgeable and engaging.
The course is well-structured and easy to follow.
The course provides valuable insights into personal branding.
The course is suitable for beginners and those with some experience in branding.

Cons from User Reviews

Some users found the course content to be too basic.
The course may not be suitable for those with advanced branding knowledge.
The course may be seen as repetitive for those who have taken similar courses.
Some users found the course to be too short.
The course may not be relevant to all industries and professions.

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