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Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

Approx. 4 hours to complete

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Course Summary

Learn how to start and grow a successful business with the 10,000 Women program, which provides business education, mentoring, and networking opportunities to women entrepreneurs around the world.

Key Learning Points

Gain practical skills in finance, marketing, and leadership.
Connect with a global community of women entrepreneurs.
Receive support and guidance from experienced mentors.

Job Positions & Salaries of people who have taken this course might have

- USA: $50,000 - $100,000
- India: ₹3,00,000 - ₹6,00,000
- Spain: €30,000 - €50,000
- USA: $50,000 - $100,000
- India: ₹3,00,000 - ₹6,00,000
- Spain: €30,000 - €50,000
- USA: $60,000 - $120,000
- India: ₹4,00,000 - ₹8,00,000
- Spain: €35,000 - €60,000
- USA: $50,000 - $100,000
- India: ₹3,00,000 - ₹6,00,000
- Spain: €30,000 - €50,000
- USA: $60,000 - $120,000
- India: ₹4,00,000 - ₹8,00,000
- Spain: €35,000 - €60,000
- USA: $70,000 - $120,000
- India: ₹5,00,000 - ₹10,00,000
- Spain: €40,000 - €70,000

Learning Outcomes

Develop a business plan and financial strategy.
Increase your leadership and communication skills.
Build a network of like-minded women entrepreneurs.

Prerequisites or good to have knowledge before taking this course

Basic understanding of business concepts.
Access to a computer and internet connection.

Course Difficulty Level

Beginner

Course Format

Online Course
Self-paced Learning

Similar Courses

Entrepreneurship Essentials
Entrepreneurship in Emerging Economies
Entrepreneurship and Business Planning

Related Education Paths

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Description

This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level.

This course will support you to develop your marketing strategy and build your brand as your business grows. You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth. You will gain a clear and comprehensive understanding of the marketing and sales cycle. You will use this cycle as a foundation to develop your marketing plans and sales process. By the end of this course, you will understand how to identify the right marketing tools to reach your target market, and how an effective marketing plan can convert into sales and revenue for your business. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth. You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

Knowledge

Strengthen your business's brand, and set clear marketing goals and strategies.
Explore various digital marketing tools that you can use to reach your customer segments.
Refine your sales process, and measure sales success.
Identify appropriate metrics to measure brand, marketing and sales effectiveness.

Outline

Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
Welcome
Identifying the right marketing tools for your business
Introduction to the sales process
Understanding the role of analytics packages
Getting started
Developing your marketing and sales for growth
Marketing goals and objectives
Identifying goals and strategic objectives for your business (Exercise 1)
Branding
Identifying a strong brand
Reviewing your brand
Product/service development
Reach
Planning effective marketing
Reviewing digital marketing tools and best practice
Selecting tools to help you achieve your objectives
Sales
Planning and analyzing sales using the Sales Funnel (Exercise 5)
Strategic planning for your sales activities
Using analytics in your marketing and sales
Typical features of an analytics platform
Evaluating your marketing and sales activities
Selecting the right metrics for your growth opportunity
Reviewing your Strategic Marketing and Sales Chart (Exercise 7)
Recording your progress
Congratulations
Progressing to the next course in 10,000 Women

Summary of User Reviews

The 10k Women program is a great educational resource for women entrepreneurs who want to learn the skills necessary to start and grow their own businesses. Many users have praised the program's practical and actionable content.

Key Aspect Users Liked About This Course

practical and actionable content

Pros from User Reviews

Great educational resource for women entrepreneurs
Practical and actionable content
Expert instructors
Flexible online learning format
Supportive community of learners

Cons from User Reviews

Limited course offerings
Some courses are not available in all countries
Can be expensive for some users
No accreditation or certification

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Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level....

Save Course