Course Summary
This course teaches students how to use marketing analytics to make data-driven decisions. Students will learn the concepts and tools necessary to analyze consumer behavior and marketing data to drive business decisions.Key Learning Points
- Gain a deep understanding of consumer behavior and how it impacts marketing strategies
- Learn how to use data to make informed marketing decisions
- Explore the different tools and techniques used in marketing analytics
Related Topics for further study
Learning Outcomes
- Understand the role of marketing analytics in business decision-making
- Gain proficiency in using marketing analytics tools and techniques
- Develop the ability to make data-driven marketing decisions
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of marketing concepts
- Familiarity with spreadsheet software
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
Similar Courses
- Digital Marketing Analytics
- Marketing Research and Analysis
Related Education Paths
Notable People in This Field
- Neil Patel
- Avinash Kaushik
Related Books
Description
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world.
Knowledge
- Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
- Understand frameworks and approaches to measuring consumers’ digital actions
- Learn to evaluate and choose appropriate web analytics tools and techniques
- Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Outline
- Course Overview and The Day The Geeks Took Over
- Welcome to the Course
- About Prof Kevin Hartman
- Learn on Your Terms
- Module 1 Overview
- The Art and Science Mind
- The Early History of Analytics
- The Contemporary History of Analytics
- The Rise of Modern Data Analytics
- Syllabus
- About the Discussion Forums
- About the Rubric for Peer Assessment
- Getting to Know Your Classmates
- Glossary
- Learn More About Flexible Learning Paths
- Module 1 Overview
- Module 1 Readings
- Orientation Quiz
- Lesson 1 Practice Quiz
- Lesson 2 Practice Quiz
- Lesson 3 Practice Quiz
- Lesson 4 Practice Quiz
- Module 1 Quiz
- The Consumer Brand Relationship
- Module 2 Overview
- Online Video
- Online Search
- Display Media
- Social Media
- The Consumer Decision Journey
- Module 2 Overview
- Module 2 Readings
- Lesson 1 Practice Quiz
- Lesson 2 Practice Quiz
- Lesson 3 Practice Quiz
- Lesson 4 Practice Quiz
- Lesson 5 Practice Quiz
- Module 2 Quiz
- The Science of Analytics (Part 1)
- Module 3 Overview
- Digital Data Infrastructure
- Brand Measurement
- Consumer Outcomes
- Customer Value
- Attribution
- Module 3 Overview
- Module 3 Readings
- Lesson 1 Practice Quiz
- Lesson 2 Practice Quiz
- Lesson 3 Practice Quiz
- Lesson 4 Practice Quiz
- Lesson 5 Practice Quiz
- Module 3 Quiz
- The Science of Analytics (Part 2)
- Module 4 Overview
- Analytics and Dataviz Tools
- Evaluating the Tool Landscape
- Digital Marketing Maturity
- The Issue of Privacy
- Gies Online Programs
- Module 4 Overview
- Module 4 Readings
- Congratulations!
- Get Your Course Certificate
- Lesson 1 Practice Quiz
- Lesson 2 Practice Quiz
- Lesson 3 Practice Quiz
- Lesson 4 Practice Quiz
- Module 4 Quiz
Summary of User Reviews
This course in marketing analytics has received great reviews from users. Many users have praised the course for its practical and hands-on approach to teaching marketing analytics, making it easy to apply in real-world situations.Key Aspect Users Liked About This Course
Practical and hands-on approach to teaching marketing analyticsPros from User Reviews
- Clear and concise instruction
- Great examples that help to reinforce concepts
- Plenty of exercises to practice newly learned skills
- Instructors are knowledgeable and responsive to questions
- Course content is up-to-date and relevant
Cons from User Reviews
- Some users found the pace of the course to be too slow
- Course may be too basic for those with advanced knowledge of marketing analytics
- Some users found the peer grading system to be unreliable
- Course structure can be repetitive at times
- Some users found the quizzes to be too easy
Kevin Hartman
4.5 Raiting
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