Search result for Master of science in marketing analytics Online Courses & Certifications
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Case studies in business analytics with ACCENTURE
by Nicolas Glady- 3.7
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Approx. 8 hours to complete
This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analytics SPECIALIZATION as a preparation to the capstone project. The cases will be presented by senior practitioners from Accenture with different backgrounds in term of industry, function, and country. Introduction to case studies in business analytics with Accenture Introduction to Case Studies in Business Analytics with Accenture - Fabrice Marque...
Leadership Through Marketing
by Greg Carpenter , Florian Zettelmeyer , Sanjay Khosla- 4.6
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Approx. 7 hours to complete
Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. Leadership’s Role in Analytics with Florian Zettelmeyer Why You Need a Working Knowledge of Data Science A Working Knowledge of Data Science with Florian Zettelmeyer...
Digital Marketing Analytics in Theory
by Kevin Hartman- 4.5
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Approx. 20 hours to complete
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The Early History of Analytics The Science of Analytics (Part 1) The Science of Analytics (Part 2)...
Data Science for Marketing Analytics
by Packt Publishing- 4.3
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4.5 hours on-demand video
Achieve your marketing goals with the data analytics power of Python Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments. Strong engineering professional with a Master of Science (M....
$11.99
Digital Marketing Analytics in Practice
by Kevin Hartman- 4.5
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Approx. 20 hours to complete
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. Course Overview and The Art of Analytics Welcome to Digital Marketing Analytics in Practice...
Influencer Marketing Strategy
by Greg Jarboe- 4.5
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Approx. 23 hours to complete
Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. Measuring performance for Rutgers; Gave influential blog strategic insights; Gave journalist story in advance; Optimized and distributed a press release; Used ROMI to measure program; Calculate the return on marketing investment (ROMI) of an influencer program...
The Power of Machine Learning: Boost Business, Accumulate Clicks, Fight Fraud, and Deny Deadbeats
by Eric Siegel- 4.8
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Approx. 14 hours to complete
It's for anyone who wishes to participate in the commercial deployment of machine learning, no matter whether you'll play a role on the business side or the technical side. The full definitions of machine learning and predictive analytics Deployment results in targeting marketing and sales Deployment results in targeting marketing and sales Participate in the deployment of machine learning...
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The Complete Marketing Attribution Course
by Mel Restori- 0.0
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1.5 hours on-demand video
In just a few hours, learn to maximize your marketing strategy with marketing attribution In just a few hours, master a critical concept of marketing analytics: marketing attribution This course will also show you how to implement attribution models - from tracking parameters through analyzing the impact of different models in Google Analytics....
$16.99
New Technologies for Business Leaders
by Mark Mueller-Eberstein, Dipl. Kfm.- 4.4
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Approx. 19 hours to complete
The content is structured in a way that promotes discussions on challenges that business management and marketing functions face due to the rise of new technologies such blockchain, cryptocurrencies, internet of things (IoT), virtual, mixed and augmented reality (VR/AR), artificial intelligence (AI) and big data. Succeeding in Marketing and Advertising with VR and AR...
Innovation for Entrepreneurs: From Idea to Marketplace
by Dr. Thomas J. Mierzwa- 4.6
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Approx. 11 hours to complete
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Preview of the Course Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You? What factors influence the feasibility of an innovation?...
