Course Summary
This course teaches you how to use digital analytics to improve your business and marketing strategies. You will learn how to collect, analyze, and interpret data to make informed decisions and drive growth.Key Learning Points
- Learn to use digital analytics tools such as Google Analytics and Adobe Analytics
- Understand how to collect and interpret data to make informed business decisions
- Discover how to optimize your website and marketing campaigns to increase conversions and revenue
Job Positions & Salaries of people who have taken this course might have
- Digital Marketing Analyst
- USA: $60,000-$80,000
- India: ₹6,00,000-₹8,00,000
- Spain: €30,000-€40,000
- Web Analyst
- USA: $70,000-$90,000
- India: ₹7,00,000-₹9,00,000
- Spain: €35,000-€45,000
- Marketing Manager
- USA: $90,000-$120,000
- India: ₹9,00,000-₹12,00,000
- Spain: €45,000-€60,000
Related Topics for further study
Learning Outcomes
- Collect and analyze data to make informed business decisions
- Optimize marketing campaigns to increase conversions and revenue
- Understand how to use digital analytics tools such as Google Analytics and Adobe Analytics
Prerequisites or good to have knowledge before taking this course
- Basic understanding of marketing and business principles
- Familiarity with web technology and terminology
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Online
- Video-based
Similar Courses
- Data Analysis and Presentation Skills: the PwC Approach
- Marketing Analytics
- Data Analytics Foundations for Accountancy II
Related Education Paths
Notable People in This Field
- Digital Marketing Evangelist
- Digital Marketing Expert
Related Books
Description
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world.
Knowledge
- Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data
- Learn to evaluate and choose appropriate web analytics tools and techniques
- Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages
- Understand approaches to visualizing data effectively
Outline
- Course Overview and The Art of Analytics
- Welcome to Digital Marketing Analytics in Practice
- About Prof Kevin Hartman
- Learn on Your Terms
- Module 1 Introduction
- A Plan for Your Analytics Expedition
- Identifying Your Business Objective
- Data, Data Everywhere
- Finding Insights
- Getting Your Story Straight
- Syllabus
- About the Discussion Forums
- About the Rubric for Peer Assessment
- Getting to Know Your Classmates
- Glossary
- Learn More About Flexible Learning Paths
- Module 1 Overview
- Module 1 Readings
- Orientation Quiz
- Lesson 1 Practice Quiz
- Lesson 2 Practice Quiz
- Lesson 3 Practice Quiz
- Lesson 4 Practice Quiz
- Lesson 5 Practice Quiz
- Module 1 Quiz
- Storytelling with Data
- Module 2 Introduction
- Principles of Dataviz
- Sophisticated Use of Contrast
- Ensuring Clear Meaning
- Applying Visual Polish
- Dashboarding
- Module 2 Overview
- Module 2 Readings
- Lesson 1 Practice Quiz
- Lesson 2 Practice Quiz
- Lesson 3 Practice Quiz
- Lesson 4 Practice Quiz
- Lesson 5 Practice Quiz
- Module 2 Quiz
- Bellabeat Case Study
- Module 3 Introduction
- Plan
- Collect
- Analyze
- Report
- Module 3 Overview
- Module 3 Readings
- Lesson 1 Practice Quiz
- Lesson 2 Practice Quiz
- Lesson 3 Practice Quiz
- Lesson 4 Practice Quiz
- Module 3 Quiz
- The Future of Analytics
- Module 4 Introduction
- The Promise of Technology
- Technology's Dark Side Part I
- Technology's Dark Side Part II
- The Implications for Analysts
- Gies Online Programs
- Module 4 Overview
- Module 4 Readings
- Congratulations!
- Get Your Course Certificate
- Lesson 1 Practice Quiz
- Lesson 2 Practice Quiz
- Lesson 3 Practice Quiz
- Lesson 4 Practice Quiz
- Module 4 Quiz
Summary of User Reviews
This course on digital analytics has received positive reviews from many users. It has been praised for its comprehensive coverage of the topic and the practical techniques it teaches. Overall, users have found the course to be very helpful in improving their understanding of digital analytics.Key Aspect Users Liked About This Course
The course provides practical techniques for digital analytics that users can immediately apply in their work.Pros from User Reviews
- Comprehensive coverage of digital analytics
- Practical techniques that can be applied in real-world scenarios
- Engaging and informative lectures
- Experienced and knowledgeable instructors
- Interactive assignments and quizzes
Cons from User Reviews
- Some users found the course to be too basic
- The course may be challenging for beginners with no prior knowledge of digital analytics
- Limited interaction with instructors and other students
- The course may not cover advanced topics in depth
- Some users found the course to be too time-consuming
Kevin Hartman
4.5 Raiting
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