Description
AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?
Knowledge
- How to use data-driven AI to improve customer engagement
- How to develop networked business models and leverage network effects
- How to build a sustainable competitive advantage from data gathered on digital platforms
- How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Outline
- What Is AI?
- Welcome to the Course
- Welcome to Week 1
- What Is AI?
- Where Does the Data Come From?
- Machine Learning
- Deep Learning
- Week 1 Takeaways
- Course Overview and Requirements
- Automation of Marketing Models
- Week 1 Practice Quiz 1
- Week 1 Practice Quiz 2
- Week 1 Final Quiz
- Networks and Network Effects
- Welcome to Week 2
- An Autonomous F150?
- Interview: Jim Snead on Automation at Ford
- Autonomous Vehicles: Preconceptions and Reality
- About the Discussion: the Autonomous Market vs the Current Market
- Networks and Network Effects
- Money and Subsidy Sides
- Trigger Network Effects
- About the Discussion: Network Effects in an Autonomous Vehicle Market
- Can Machines Have Personalities?
- Week 2 Takeaways
- Driverless Trucks at Ford: Cruising Into a Compromised Brand Identity?
- Week 2 Practice Quiz
- Week 2 Final Quiz
- Data-Driven AI
- Welcome to Week 3
- The Success of Netflix
- About the Discussion: Keys to Success for Netflix
- Disney+ Arrives on the Scene
- About the Discussion: Why is Disney Entering the Streaming Space?
- The Paradox of Civilization
- Sources of Advantage
- Netflix's Sustainable Competitive Advantage
- Week 3 Takeaways
- Technical Note on Sustainable Competitive Advantage
- Netflix, Inc: The Mouse Strikes Back
- Week 3 Practice Quiz
- Week 3 Final Quiz
- AI Relationship Moments
- Welcome to Week 4
- The Success of the Washington Post
- Interview: Patrick Cullen on Innovation at the Washington Post – Part 1
- Interview: Patrick Cullen on Innovation at the Washington Post – Part 2
- Networks and Nodes
- How Are Nodes Approaching AI?
- AI Relationship Moments
- Consumer Data and the Coke Freestyle Machine
- Week 4 Takeaways
- Course Conclusion
- Peer Reviewed Assignment Overview
- Week 4 Practice Quiz 1
- 2nd Week 4 Practice Quiz
- Week 4 Final Quiz
Summary of User Reviews
The course on Artificial Intelligence in Marketing by UVA Darden received positive reviews from several users. Many users found the course to be comprehensive and practical, providing great insights into how AI can be used in marketing.Key Aspect Users Liked About This Course
Comprehensive and practical course contentPros from User Reviews
- In-depth coverage of AI in marketing
- Practical examples and real-life case studies
- Great insights and valuable information
- Expert instructors with industry experience
- Interactive and engaging course format
Cons from User Reviews
- Some users found the course to be too basic
- Limited discussion on ethical considerations of AI in marketing
- Some technical jargon may be difficult to understand for beginners
- Videos could be more visually appealing
- No hands-on exercises or assignments
Rajkumar Venkatesan
4.6 Raiting
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