Innovation for Entrepreneurs: From Idea to Marketplace
- 4.6
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Approx. 11 hours to complete
Course Summary
Learn how to innovate and develop entrepreneurial skills to start and grow your own business with this course. Gain knowledge on business model canvassing, identifying market opportunities, and pitching your ideas to investors.Key Learning Points
- Innovative thinking and entrepreneurship can be learned and cultivated.
- Identifying and evaluating market opportunities is key to successful entrepreneurship.
- Effective pitching and communication skills are essential for securing investments and funding.
Job Positions & Salaries of people who have taken this course might have
- Entrepreneur
- USA: $72,000
- India: ₹6,00,000
- Spain: €30,000
- Innovation Manager
- USA: $104,000
- India: ₹16,00,000
- Spain: €50,000
- Business Development Manager
- USA: $80,000
- India: ₹12,00,000
- Spain: €40,000
Related Topics for further study
Learning Outcomes
- Develop innovative thinking skills and apply them to entrepreneurial ventures
- Identify and evaluate market opportunities
- Create an effective investor pitch
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of business principles
- Access to a computer and internet connection
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video Lectures
- Assignments
- Quizzes
Similar Courses
- Entrepreneurship 101: Who is your customer?
- Entrepreneurship: From Idea to Launch
- The Entrepreneurial Mindset
Related Education Paths
Notable People in This Field
- Elon Musk
- Mark Cuban
Related Books
Description
Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
Outline
- Introduction
- Preview of the Course
- Introduction to the Course
- Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?
- What are entrepreneurial opportunities?
- What factors influence the feasibility of an innovation?
- Which innovation strategy: technology-push or market-pull?
- Product-market fit
- How do you develop a business model
- Walkthrough of the business model canvas - Part 1
- Walkthrough of the business model canvas - Part 2
- Welcome to Innovation for Entrepreneurs: From Idea to Marketplace
- Meet the Faculty
- Connect with your classmates
- Earn a Degree Online in Entrepreneurship and Innovation
- Slides
- Instructions for the Quiz
- "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur
- "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne
- Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs
- Initial Business Model Canvas
- Customer Discovery and Validation
- What do customers want to know?
- Customer types
- Customer archetypes
- Customer segments and business models
- Customer segments, value propositions, product features
- How to map your value?
- How to interview customers?
- How to get insights from your customers?
- Slides
- Discovering and Interviewing Your Customers
- Product Understanding and Marketing
- Customer value
- The DNA of customer-centricity
- Crossing the chasm
- Qualitative and quantitative marketing research
- Importance and methods of market segmentation
- Focusing on the target market
- Beyond the chasm
- Strategic implications of beyond the chasm
- E-commerce: The internet as a selling platform
- Slides
- Product Understanding and Marketing
- Prototyping and Testing
- Planning for prototyping
- Why and how to prototype
- Rapid prototyping and development
- Lean startup MVPs
- Choosing a wireframing/UX prototyping tool
- Anatomy of an experience map
- What you'll learn from user testing
- Analytics and insight
- Troubleshooting your customer discovery
- Levels of a product/service
- Lecture Slides
- Prototyping and Testing
- Building a Team
- Recruiting people to your cause
- Hiring employees
- Platforms for finding talent
- Cross pollination and team configuration
- Directing the rider
- Motivating the elephant
- Slides
- Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs
- Building the Team
- Final Business Model Canvas
Summary of User Reviews
Learn how to become an innovative entrepreneur with this highly rated course on Coursera. Users rave about the practical skills and real-world examples provided by the instructors. One key aspect that many users thought was good is the interactive nature of the course.Pros from User Reviews
- Practical skills taught by experienced instructors
- Real-world examples to illustrate concepts
- Interactive nature of the course keeps users engaged
Cons from User Reviews
- Some users found the content too basic
- Course may not be suitable for those with extensive entrepreneurial experience
- Course videos could be more engaging
- Length of the course may be too long for some users
Dr. Thomas J. Mierzwa
4.6 Raiting
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