Marketing Analytics

  • 0.0
3 Months

Brief Introduction

This Nanodegree program is an excellent introduction to the fundamentals of data and marketing analysis. You will leave with practical skills that you can apply in any job. These skills are also an excellent foundation for a career in marketing analysis, data analysis, and data science.

Course Summary

Learn how to use data to drive marketing decisions and optimize your campaigns with Udacity's Marketing Analytics Nanodegree program.

Key Learning Points

  • Gain a solid understanding of marketing analytics and its applications in various industries
  • Learn how to use statistical software like Excel, SQL, and Tableau for data analysis
  • Get hands-on experience with real-world industry projects

Job Positions & Salaries of people who have taken this course might have

    • USA: $61,000
    • India: ₹602,000
    • Spain: €28,000
    • USA: $61,000
    • India: ₹602,000
    • Spain: €28,000

    • USA: $80,000
    • India: ₹1,037,000
    • Spain: €40,000
    • USA: $61,000
    • India: ₹602,000
    • Spain: €28,000

    • USA: $80,000
    • India: ₹1,037,000
    • Spain: €40,000

    • USA: $62,000
    • India: ₹409,000
    • Spain: €28,000

Related Topics for further study


Learning Outcomes

  • Understand the basics of marketing analytics and its role in decision-making
  • Learn how to use statistical tools to analyze data and make data-driven decisions
  • Gain hands-on experience working on real-world industry projects

Prerequisites or good to have knowledge before taking this course

  • Basic knowledge of statistics and mathematics
  • Familiarity with Microsoft Excel

Course Difficulty Level

Intermediate

Course Format

  • Online, Self-paced
  • Project-based

Similar Courses

  • Data Analyst
  • Digital Marketing
  • Business Analytics

Related Education Paths


Notable People in This Field

  • Avinash Kaushik
  • Neil Patel

Related Books

Description

Gain foundational data skills applicable to marketing. Collect and analyze data, model marketing scenarios, and communicate your findings with Excel, Tableau, Google Analytics, and Data Studios.

Knowledge

  • This is an introductory program that is not designed to prepare you for a specific job. However it is well-suited for those those looking to apply data skills in their current roles. It is also a great first step on a journey to becoming a marketing analyst or data scientist. We have more courses that will pick up from where this course leaves off to help you become ready for a career in marketing or data science.

Outline

  • In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics and marketing analytics. You’ll learn to analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics, and marketing analytics.

Summary of User Reviews

The Marketing Analytics Nanodegree is highly recommended by users with its comprehensive curriculum and practical projects. Users praise the program's emphasis on real-world applications of marketing analytics and the support provided by instructors and peers.

Key Aspect Users Liked About This Course

Real-world applications of marketing analytics

Pros from User Reviews

  • Comprehensive curriculum covering various aspects of marketing analytics
  • Practical projects that provide hands-on experience
  • Great support from instructors and peers
  • Flexible schedule allows students to learn at their own pace
  • Career services and job opportunities available upon completion

Cons from User Reviews

  • Some users found the program to be too basic and not challenging enough
  • Limited interaction with instructors for some courses
  • High cost compared to other online courses
  • Technical issues with the platform reported by a few users
  • Limited availability of certain courses
Available now
3 Months
Brad Batesole, Josh Bernhard, Dana Sheahen, Mat Leonard, Anke Audenaert
Udacity

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