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Marketing Analytics Capstone Project
by David Schweidel- 3.8
Approx. 11 hours to complete
This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem....
Marketing Analytics
by Rajkumar Venkatesan- 4.7
Approx. 16 hours to complete
Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Takeaways: Improving the Marketing Process with Analytics...
Google Analytics Certification 2020 GAIQ Certified In 3 hrs
by Hameed Ali Khan- 4.2
2 hours on-demand video
Become expert in Google Analytics and pass Google Analytics Certification test in just 3 hours this course also helps you to get the Google Analytics Individual Qualification certificate, this GAIQ certificate helps you to win clients in the freelancing marketplace like Fiverr and Upwork, etc. Enroll in this course and get your Google Analytics certificate as soon as possible....
$11.99
Digital Marketing Analytics in Practice
by Kevin Hartman- 4.5
Approx. 20 hours to complete
Successfully marketing brands today requires a well-balanced blend of art and science. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. Welcome to Digital Marketing Analytics in Practice...
Measure and Optimize Social Media Marketing Campaigns
by Anke AudenaertTop Instructor- 4.9
Approx. 8 hours to complete
This course will be followed by the Facebook Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Facebook Social Media Marketing Professional Certificate. Introduction to the Facebook Social Media Marketing Professional Certificate...
Introduction to Social Media Marketing
by Anke AudenaertTop Instructor- 4.9
Approx. 15 hours to complete
• Understand the major social media platforms, how they function, and what role they play in marketing Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Introduction to the Facebook Social Media Marketing Professional Certificate Careers in Digital Marketing...
The Importance of Listening
by Randy Hlavac- 4.6
Approx. 9 hours to complete
In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. * Chris Gruber (Social Media Analytics Solution Architect, IBM) Thomas Friedman on the 3 Accelerations [book link in resources]...
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Leadership Through Marketing
by Greg Carpenter , Florian Zettelmeyer , Sanjay Khosla- 4.6
Approx. 7 hours to complete
Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. Leadership’s Role in Analytics with Florian Zettelmeyer Why Analytics Requires Managerial Judgment Why Analytics Requires Process and Incentive Changes Why Analytics Has To Be Problem Driven...
Engagement & Nurture Marketing Strategies
by Randy Hlavac- 4.8
Approx. 9 hours to complete
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. Engagement Marketing Social Strategy Developing a 52 week Engagement Marketing Calendar - 2020 Calendar in Resources & Ignore Canvas References...
Business Analytics and Digital Media
by Sudhir Voleti- 4.4
Approx. 8 hours to complete
The explosion in digital media - web, social and now mobile - represents a departure from how things were like in the last century. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact. How to Run Analytics Apps in R...