Course Summary
This course teaches you how to develop and implement a successful nurture marketing strategy that will help you attract and retain customers. You will learn how to use email marketing, social media, and content marketing to create engaging campaigns that will keep your customers coming back for more.Key Learning Points
- Understand the fundamentals of nurture marketing and how to use it to grow your business
- Learn how to create effective email marketing campaigns that drive engagement and sales
- Discover the power of social media and content marketing to build a loyal customer base
Related Topics for further study
Learning Outcomes
- Develop a comprehensive nurture marketing strategy
- Create engaging email, social media, and content marketing campaigns
- Measure the effectiveness of your nurture marketing initiatives
Prerequisites or good to have knowledge before taking this course
- Basic understanding of marketing principles
- Access to email marketing and social media platforms
Course Difficulty Level
IntermediateCourse Format
- Self-paced online course
- Video lectures
- Quizzes and assignments
Similar Courses
- Content Marketing Mastery
- Email Marketing Essentials
- Social Media Marketing
Related Education Paths
Notable People in This Field
- Neil Patel
- Ann Handley
Related Books
Description
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
Outline
- Social Strategy Overview
- Social Strategies Used by Organizations Today
- Engagement Marketing Social Strategy
- Engagement Example: Cadbury Dairy Milk
- Engagement Example: Old Spice
- How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy
- Welcome to MOOC 3!
- Meet Your Instructors
- Grading and Logistics
- Social Marketing Toolkits
- Course Bookstore
- A Note of the Frequency of Capstone Offerings
- Special Toolkits for Paid/Financial Aid Learners
- Engagement Strategy
- Effective Media Marketing
- Your Content Marketing Strategy
- Newsjacking to impact your high value markets
- Eventjacking - a "must" engagement strategy for start-ups
- Developing a 52 week Engagement Marketing Calendar - 2020 Calendar in Resources & Ignore Canvas References
- Canva - Free Graphics for ALL your Social Media Sites
- TubeBuddy - FREE YouTube Analytics System
- Cool Infographics
- Infographics for Businesses
- Using an Engagement Strategy
- Infographic Examples
- More Infographic Examples
- Even More Infographic Examples
- Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design
- Quiz 1
- Nurture Marketing Strategy
- Embrace Your High-Value Markets
- Nurture Marketing Strategy
- Nurture Marketing Strategy Examples
- Importance of a Landing Page
- Real-Time Marketing
- Nurture Marketing Programs
- Develop a Filter and Focus Blog
- Create a Blog Article
- Assignment Step by Step
- Assignment Overview: Creating Your First Blog Article
- Trouble Getting Your Assignment Peer Reviewed? Here is Help
- Quiz 2
- Developing a Great Blog
- 5 Tips for Effective Blog Posts
- Developing an Effective Blog
- Social Marketing Toolkit Pt. 2 - Blog the Right Way
- Social Marketing Toolkit Pt. 3 - A/B Split Testing
- Download the Lecture Video Slides
- What Comes Next?
- Quiz 3
Summary of User Reviews
Key Aspect Users Liked About This Course
Many users appreciate the course's practical approach to marketing, which equips them with skills to create effective marketing campaigns.Pros from User Reviews
- Practical approach to marketing
- Engaging and interactive content
- Helps students develop skills to create effective marketing campaigns
- Good for beginners
- Clear and concise explanations
Cons from User Reviews
- May be too basic for advanced marketers
- Some concepts could benefit from more detailed explanations
- Not enough real-world examples
- Not enough focus on digital marketing
- Some users found the pace of the course too slow
Randy Hlavac
4.8 Raiting
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