Introduction to Social Media Marketing

  • 4.9
Approx. 15 hours to complete

Course Summary

Learn the basics of social media marketing and how to develop a social media strategy. This course covers creating a social media presence, content creation, advertising, and analytics.

Key Learning Points

  • Understand the importance of social media in modern marketing
  • Create a social media strategy that aligns with your business goals
  • Learn how to create engaging content and manage social media channels
  • Explore social media advertising and measurement techniques

Job Positions & Salaries of people who have taken this course might have

    • USA: $50,000 - $80,000
    • India: ₹3,00,000 - ₹6,00,000
    • Spain: €22,000 - €35,000
    • USA: $50,000 - $80,000
    • India: ₹3,00,000 - ₹6,00,000
    • Spain: €22,000 - €35,000

    • USA: $45,000 - $75,000
    • India: ₹3,00,000 - ₹6,00,000
    • Spain: €20,000 - €30,000
    • USA: $50,000 - $80,000
    • India: ₹3,00,000 - ₹6,00,000
    • Spain: €22,000 - €35,000

    • USA: $45,000 - $75,000
    • India: ₹3,00,000 - ₹6,00,000
    • Spain: €20,000 - €30,000

    • USA: $60,000 - $100,000
    • India: ₹4,00,000 - ₹8,00,000
    • Spain: €25,000 - €40,000

Related Topics for further study


Learning Outcomes

  • Develop a social media strategy that aligns with business goals
  • Create engaging content and manage social media channels effectively
  • Understand social media advertising and measurement techniques

Prerequisites or good to have knowledge before taking this course

  • Basic understanding of marketing principles
  • Familiarity with social media platforms

Course Difficulty Level

Beginner

Course Format

  • Online
  • Self-paced
  • Video lectures
  • Quizzes and assignments

Similar Courses

  • Social Media Marketing: Top Tips for Growing Your Followers & Going Viral
  • Social Media Marketing Mastery

Related Education Paths


Notable People in This Field

  • CEO of VaynerMedia
  • Digital Marketing Entrepreneur

Related Books

Description

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

Knowledge

  • Understand the landscape of traditional, digital, and social media marketing
  • Understand the major social media platforms, how they function, and what role they play in marketing
  • Create SMART goals, identify KPIs, and define your target audience and their customer journey
  • Choose the right social media platforms and learn how to create social media policies

Outline

  • The Social Media Landscape
  • Introduction to the Facebook Social Media Marketing Professional Certificate
  • Introduction to Anke Audenaert
  • Introduction to Social Media Marketing Overview
  • Careers in Digital Marketing
  • The Social Media Landscape Overview
  • Introduction to Marketing
  • Introduction to Digital Marketing
  • Introduction to Social Media Marketing
  • Social Media and Business
  • Social Media and Non-Profits
  • Categorizing Social Media
  • The History of Facebook
  • Facebook Products Overview
  • The Social Media Landscape Conclusion
  • About Professional Certificate Surveys
  • Introduction to Social Media Marketing Course Syllabus
  • How to Be Successful in This Course
  • Professional Certificate Job Search Resources Overview
  • User Interface Note: Professional Certificate Content
  • Community Guidelines
  • How to Create Social Media Accounts for Your Business
  • Recap of the History of Facebook
  • Social Media for Business Practice Quiz
  • The Social Media Landscape Quiz
  • Social Media Platforms Overview
  • Social Media Platforms Overview
  • Use Facebook to Connect People and Businesses
  • Engage and Entertain with Video on YouTube
  • Make Connections on WhatsApp and Messenger
  • Connect, Engage and Transact with WeChat
  • Find People that Care about What You Do on Instagram
  • Build Professional Connections on LinkedIn
  • Use Short Video to Connect on TikTok
  • Boost Your Messaging Game With Snapchat
  • Join the Conversation on Twitter
  • Showcase Your Products and Services on Pinterest
  • Connect on Niche Interests on Social
  • Social Media Platforms Conclusion
  • Start Here: Some Videos Are Optional
  • The Major Social Media Platforms
  • Social Media Platforms Part I Practice Quiz
  • Social Media Platforms Overview Quiz
  • Goals and Planning for Success
  • Goals and Planning for Success Overview
  • What are Marketing Goals and Why Do you Need them?
  • Establishing SMART Goals for Your Marketing
  • What are KPIs and Why Do you Need them?
  • Setting KPIs for Your Marketing
  • Goals and Planning for Success Conclusion
  • Preparing For Your SMART Goal and KPIs Project
  • SMART Goal Worksheet
  • Key Performance Indicators Worksheet
  • How to Set Your Marketing Goals Practice Quiz
  • Goals and Planning for Success Quiz
  • Understand Your Audience
  • Understand Your Audience Overview
  • What Is a Target Audience and Why Do You Need One?
  • Defining your Target Audience
  • What is a Customer Journey and Why Do You Need One?
  • Mapping your Customer's Journey
  • Understand Your Audience Conclusion
  • How to Define Your Target Audience
  • Target Audience Worksheet
  • Customer Journey Examples
  • Customer Journey Worksheet
  • Define Your Target Audience Practice Quiz
  • Understand Your Audience Quiz
  • Choose Your Social Media Channels
  • Choose Your Social Media Channels Overview
  • Choose Your Platform Carefully
  • Map Your Audience to the Right Platform
  • Managing Social Media Policies
  • Creating a Social Media Policy
  • Using your Company Blog
  • Managing Your Blog
  • Choose Your Social Media Channels Conclusion and Congratulations!
  • How to Create a LinkedIn Profile
  • Professional Certificate Job Search Resources Overview
  • Choose Your Social Media Platforms Practice Quiz
  • Choose Your Social Media Channels Quiz

Summary of User Reviews

The Social Media Marketing Introduction course on Coursera has received positive reviews from students. Many users found the course to be informative and engaging, and it covers a range of topics related to social media marketing.

Key Aspect Users Liked About This Course

The course provides a comprehensive overview of the different social media platforms and how they can be used for marketing purposes.

Pros from User Reviews

  • The course is well-structured and easy to follow.
  • The instructors are knowledgeable and engaging.
  • The course covers a range of social media platforms, including Facebook, Twitter, and LinkedIn.
  • There are plenty of real-world examples and case studies to help students understand the concepts.

Cons from User Reviews

  • Some users felt that the course could be more in-depth.
  • A few users found the course to be too basic.
  • Some users felt that the assessments were too easy.
  • A few users had technical difficulties with the platform.
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Approx. 15 hours to complete
Anke Audenaert Top Instructor
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