Course Summary
This course teaches the importance of active listening in personal and professional relationships. You will learn how to improve your listening skills and become a more effective communicator.Key Learning Points
- Understand the difference between hearing and listening
- Learn techniques to improve your listening skills
- Enhance your personal and professional relationships through active listening
Related Topics for further study
Learning Outcomes
- Develop better listening skills
- Strengthen personal and professional relationships
- Resolve conflicts more effectively
Prerequisites or good to have knowledge before taking this course
- Access to a computer with internet connection
- Willingness to practice active listening techniques
Course Difficulty Level
BeginnerCourse Format
- Online self-paced course
- Video lectures
- Interactive quizzes
Similar Courses
- Effective Communication
- Interpersonal Communication
Related Education Paths
Notable People in This Field
- Brené Brown
- Simon Sinek
Related Books
Description
In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed.
Outline
- Big Data
- Moore's Law and the 3 Accelerations that changed business forever
- Thomas Friedman on the 3 Accelerations [book link in resources]
- Using Social Data
- Social Data Flows from a Single Source
- Data Extraction from Social Documents
- Accuracy of Text Analysis
- Data Extraction from Photos and Videos
- Accessing and Using the IBM Cloud System [for free!]
- Sign up for Lexalytics Semantria
- Welcome to MOOC 2!
- Meet Your Instructors
- Grading and Logistics
- Course Bookstore
- Having Problems with IBM and Lexalytics?
- Quiz 1
- Big Information
- Social Media Analytics Overview 2018
- The Anatomy of a Tweet
- Free Influencer Analytics Tools 2018 - Followerwonk, Buzzsumo & Instagram Search
- Free Keyword & Pay Per Click Analytics Tools 2020
- Free Hashtag Analytics Tools 2018 - Ritetag, Hashtagify.me & Keyhole.co
- Free Search Analytics Tools 2018 - Google Trends, Answer the Public & BoardReader
- Free Content Analytics Tools 2018 - Buzzsumo, Mashable, Alltop, Channel Crawler & ListenNotes
- Bonus - IBM Institute for Business Value - Free Resource for Technology Information
- Social Monitoring
- Salesforce Social Studio - formerly Radian6
- Social Marketing Toolkit Pt. 1b - Lexalytics Worksheets
- Social Marketing Toolkit Pt. 1c - Analyzing Content
- The How-to Section
- Change is constant! Please read before doing social analytics
- Why do you need these free social analytics tools?
- Quiz 2
- Big Insights
- Social Analytics
- Transforming Data to Information
- Using Free Ubersuggest to learn about your company, competitors & topics of interest
- If you use the Chrome Browser, Ubersuggest is a great free add on
- IBM Cloud - Assessing your Personality based on your Twitter activities - See Resources for Links to this System
- Hootsuite Free is a Free Social Scheduler
- Is.gd is a free link tracking tool
- Now that you have identified influencers and hashtags, let's start using them!
- IBM Cloud Visual Recognition System
- IBM Cloud Tone Analyzer
- 2.14 Using Social Analytics to grow your professional follower base
- Question for Discussion about your Twitter Personality Profile from IBM
- IBM Cloud Celebrity Analyzer
- Hearing Your Target Market through Social Tools
- Getting Your Peer Review Assignment Reviewed
- Quiz 3
- Real-Time in Action
- How Are Big Insights Being Used Today?
- Engagement Strategies
- Building Social Relationships
- Taco Bell War Room
- Crisis Management
- Social Insights for Content Strategies
- Download the Lecture Video Slides
- What Comes Next?
- Quiz 4
Summary of User Reviews
The course 'Importance of Listening' on Coursera has received positive reviews from users. Many users have found the course to be highly informative and engaging. They appreciate the real-life examples used by the instructor to explain the concepts. Overall, the course has been highly rated by users.Key Aspect Users Liked About This Course
The use of real-life examples to explain concepts has been highly appreciated by users.Pros from User Reviews
- The course provides practical tips and techniques for improving listening skills.
- The instructor is knowledgeable and engaging.
- The course material is well-structured and easy to follow.
- The quizzes and assignments help reinforce the concepts learned.
- The course is suitable for both beginners and experienced professionals.
Cons from User Reviews
- Some users have found the course to be too basic.
- The course may not be suitable for individuals with hearing disabilities.
- The course may not be applicable to all industries and professions.
- Some users have experienced technical issues while accessing the course material.
- The course may require a significant time commitment.
Randy Hlavac
4.6 Raiting
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