Search result for Types of digital marketing strategies Online Courses & Certifications
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Digital Media and Marketing Principles
by Mike Yao- 4.4
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Approx. 20 hours to complete
In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies Dual Product Model of Commercial Marketing Media...
Digital Strategy and Business Opportunity
by Digital Marketing Institute , Cathal Melinn- 4.3
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Approx. 11 hours to complete
• Recognize the core components of an effective digital marketing strategy On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. Glossary of Digital Marketing Terms...
Identifying, Attracting, and Growing Your Digital Audience
by Stephane Muller- 4.6
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Approx. 13 hours to complete
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. The activities in this course are all designed to guide you through different sections of a digital marketing plan....
Channel Management and Retailing
by Maria Teresa Aranzabal- 4.5
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Approx. 9 hours to complete
Expert Interview: Sixto Collazo, International Director of Loewe Perfumes S. What are the Different Types of Channel Arrangements? The Nature of Trade Marketing What are the Different Types of Retailers? What are the Different Types of Entry Strategies? Trailer: Integrated Marketing Communications; Advertising, Public Relations, Digital Marketing & More Anatomy of a Digital Forerunner...
Digital Media and Marketing Strategies
by Mike Yao- 4.5
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Approx. 20 hours to complete
Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. - Evaluate and measure the success of digital marketing campaigns 6 Know Your Message: Digital Asset Management & Development Marketing Considerations of Your Company's Website...
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
by Eda Sayin- 4.7
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Approx. 11 hours to complete
Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. Digital Marketing & Social Media Evaluation of an Integrated Marketing Communications Campaign...
Market Research and Consumer Behavior
by Shameek Sinha- 4.4
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Approx. 6 hours to complete
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. There’s no better place to build the foundations of your marketing journey! The Importance of Marketing Research & Its Role In Marketing Management Types of Market Research Types of Experimentation Types of Experimental Designs...
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Master in Global Digital Marketing
by LEEA London Executive Education Academy- 4.1
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31.5 hours on-demand video
With over 30 hours of video classes, and practical steps you can follow - this is one of the most comprehensive digital marketing courses available. Covering hundreds major digital marketing topics and comprising of 30+ hours of clear cut lectures & activities. Marketing strategies at the cutting edge of academic and business Research....
$11.99
Introduction to Marketing
by Barbara E. Kahn , Peter Fader , Jagmohan Raju- 4.8
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Approx. 10 hours to complete
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. Strategic Marketing CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity Digital Marketing Foundations...
Entrepreneurship 3: Growth Strategies
by Kartik Hosanagar , Lori Rosenkopf , David Hsu , Ethan Mollick , Karl T. Ulrich- 4.8
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Approx. 8 hours to complete
This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Digital Marketing...
