Course Summary
Learn how to create a successful marketing plan that will help you achieve your business goals. This course covers everything from market research to promotional strategies and budgeting.Key Learning Points
- Develop a comprehensive marketing plan that aligns with your business goals
- Learn how to conduct market research to understand your target audience
- Explore different promotional strategies and channels to reach your customers
Related Topics for further study
Learning Outcomes
- Create a comprehensive marketing plan aligned with your business goals
- Understand your target audience through market research
- Choose effective promotional strategies and channels to reach your customers
Prerequisites or good to have knowledge before taking this course
- Basic understanding of marketing concepts
- Access to internet and computer
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Online
- Video lectures
- Assignments
Similar Courses
- Digital Marketing
- Marketing Analytics
- Brand Management
Related Education Paths
Notable People in This Field
- Seth Godin
- Gary Vaynerchuk
Related Books
Description
The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.
Outline
- Course Orientation and Module 1: Setting Goals and Preparing Your Digital Assets
- Course Introduction
- 1-1.1 Overview: Essential Steps to Prepare for Digital Marketing Success
- 1-1.2 Know Yourself: Digital Marketing Self-Assessment
- 1-1.3 Know Your Target: New Ways to Identify & Reach Target Consumers
- 1-1.4 Know Your Goal: Aligning Strategies, Goals, & Business Objective
- 1-1.5 Know Your Message: Digital Content & Communication Channels
- 1-1.6 Know Your Message: Digital Asset Management & Development Marketing Considerations of Your Company's Website
- Interview: Mary McIlrath, SVP & Partner at C+R Research
- 1-3.1 Big Data in Digital Marketing
- Syllabus
- About the Discussion Forums
- About the Rubric for Peer Assessment
- Getting to Know Your Classmates
- Module 1 Overview
- Module 1 Readings
- 1-3.2 Extra Resources
- Orientation Quiz
- Module 1 Quiz
- Online and Video Marketing
- 2-1.1 Module 2 Overview: Discovering & Reaching Your Target Consumers
- 2-1.2 Paid Advertising I
- 2-1.3 Paid Advertising II
- 2-1.4 Organic Search and Inbound Traffic Conversion
- 2-1.5 SEO Deep Dive
- 2-1.6 Content Creation
- 2-1.7 Online Video Marketing
- 2-1.8 CRM and Marketing Automation
- Interviews: AMOBEE Executives
- Module 2 Overview
- Module 2 Readings
- Mod 2 Extra Resources
- Module 2 Quiz
- Social and Email Marketing
- 3-1.1 Module 3 Overview
- 3-1.2 Social Media Marketing Strategies Overview
- 3-1.3 Buzz & Influencer Marketing: Strategies
- 3-1.4 Buzz & Influencer Marketing: Other Considerations
- 3-1.5 Buzz & Influencer Marketing Planning
- 3-1.6 Online PR
- 3-1.7 Email Marketing
- Interview: Lynne McChristian, Senior Instructor of Finance
- Module 3 Overview
- Module 3 Readings
- Mod 3 Extra Resources
- Module 3 Quiz
- Putting It All Together for Your Digital Plan
- 4-1.1 Module 4 Overview: Evaluation and Risk Management
- 4-1.2 Performance Indicators and Metrics: Search Engine and Websites
- 4-1.3 Performance Indicators and Metrics: Social Media
- 4-1.4 Challenges & Pitfalls: Ad Fraud
- 4-1.5 Challenges & Pitfalls: Privacy and Data Security
- 4-1.6 Challenges & Pitfalls: Brand Safety and Reputation
- 4-1.7 Course Wrap-Up: Key Take-Aways & Integrated Approach
- Interview: Jill Ferguson, Chartbeat’s Head of Product Education
- Gies Online Programs
- Module 4 Overview
- Module 4 Readings
- Mod 4 Extra Resources
- Congratulations!
- Module 4 Quiz
Summary of User Reviews
This marketing plan course has received positive reviews from users, with many praising it for its practical application and comprehensive content. One key aspect that many users thought was good is the emphasis on developing a marketing plan that aligns with a company's overall strategy.Pros from User Reviews
- Comprehensive content that covers all aspects of developing a marketing plan
- Practical application of concepts, with real-world examples and case studies
- Emphasis on developing a marketing plan that aligns with a company's overall strategy
- Engaging and knowledgeable instructors who are responsive to student questions and feedback
Cons from User Reviews
- Some users found the course to be too basic, and would have liked more advanced content
- The course can be time-consuming, with weekly assignments and quizzes
- Some users found the peer review process to be inconsistent and unhelpful
Mike Yao
4.5 Raiting
Email Marketing Mastery: Grow your business with emails!
- 4.4
-
![]()
![]()
![]()
![]()
![]()
Grow your business by growing your list, send emails on autopilot & make PROFIT from a 7-figure digital marketer! ------------------ Facebook and google ads are getting too expensive…...
Competitive analysis: Tools to beat your competitors
- 4.3
-
![]()
![]()
![]()
![]()
![]()
A-Z guide on how to beat your competitors using a combination of Keyword Research, SEO, PPC and Social Media tools. Why take this course?...
How to Create the Perfect Digital Marketing Strategy
- 4
-
![]()
![]()
![]()
![]()
![]()
Developing Digital Marketing Strategies for Growth and Competitive Advantage This course is designed to help you craft the perfect digital marketing strategy for your business....
The fundamentals of hotel distribution
- 4.7
-
![]()
![]()
![]()
![]()
![]()
In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success....
