Explore

Digital Strategy and Business Opportunity

Approx. 11 hours to complete

Save Course

Go to Course

Course Summary

This course teaches the fundamentals of digital strategy and how to leverage digital tools to create business opportunities.

Key Learning Points

Learn how to develop a digital strategy that aligns with business goals
Understand how to use digital tools to reach target audiences
Discover how to measure the effectiveness of digital strategies

Learning Outcomes

Develop a digital strategy that aligns with business goals
Use digital tools to reach target audiences effectively
Measure the effectiveness of digital strategies

Prerequisites or good to have knowledge before taking this course

Basic understanding of marketing principles
Familiarity with digital tools

Course Difficulty Level

Intermediate

Course Format

Online self-paced course
Video lectures
Quizzes and assignments

Similar Courses

Digital Marketing Strategy
Digital Marketing Channels: Planning
Digital Marketing Analytics

Related Books

Description

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.

Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital strategies can help businesses grow and thrive in this dynamic environment, this course will help you do so. You will learn the core principles of digital marketing before diving deeper into the basics of digital strategy, audience and competitive research, and how to connect with the customer. After completing this course, you will be able to: - • Understand how digital and social media have disrupted the way businesses sell to consumers • Use digital research and social listening to gain insights into your audience, competitors, and industry • Recognize the core components of an effective digital marketing strategy • Recognize how marketers use the Buyer’s Journey model to influence purchase decisions over digital platforms using digital content and tools • Use the principles of content marketing to create effective content that engages an audience This course also explains how to choose the right content for your customers – and how to develop a creative strategy to deliver on key business goals. This is the first course in the Digital Marketing Institute’s Digital Strategy specialization. In addition to the course, we would like to give you the opportunity to gain access to additional articles, toolkits, and webinars that can aid you in your studies. Become a free member through the link https://bit.ly/3gmQcPF to unlock these additional resources. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

Knowledge

How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
How digital research and social listening tools and tactics can provide insights into a business's audience and competitors
How to use the principles of content marketing with a creative strategy to find, reach, and engage target audiences

Outline

Digital Disruption and Business Opportunity
New Digital Context
Digital Consumer Behavior
Customer Expectations
What is Digital
Digital Disruption
The Digital Customer Journey
The Digital Opportunity
Digital and Your Organization
Digital for You
Welcome to the course!
Glossary of Digital Marketing Terms
Module Introduction
Summary
Summary
Business Growth and Digital
Summary
Practice Quiz
Practice Quiz
Practice Quiz
Graded Quiz

Digital Marketing and Digital Strategy
Key Digital Marketing Concepts
Traditional and Digital Marketing
3i Principles
Strategy Fundamentals
Budgeting
ROI
SMART Objectives
Audience Research
Audience Listening Tools
Cultural Research
Case Study - Cartier
The Buyer's Journey Introduction
Integrating Traditional and Digital Marketing
Aligning the Buyer's Journey with Channels
Tools for Digital Marketing
Module Introduction
Digital Channels
Summary
Overarching Strategy
Digital Resources
Summary
Case Study - SMART
Summary
Competitive Research
Industry Trend Research
Summary
The Buyer's Journey
Marketing Functions
Summary
Practice Quiz
Practice Quiz
Practice Quiz
Practice Quiz
Practice Quiz
Graded Quiz

Digital Content and Creative Strategy
Purpose of Content Marketing
Importance of Content Marketing Strategy
Jamie White on Content Marketing to a Young Audience
Purpose and Benefit of Using Personas
Content Creation
Curation, Personalization, and Repurposing
Expert Insights with Kate Talbot
Creative Strategy and Maximising your Creative Output
Channel Specifications for a Launch Plan
Module Introduction
Summary
Strategies for Creating Personas
Summary
Buyer Persona Template
Content Formats
Summary
Content Strategy
Summary
Practice Quiz
Practice Quiz
Practice Quiz
Practice Quiz
Graded Quiz

Summary of User Reviews

Discover how to develop a digital strategy and explore the opportunities it can bring to your business. This comprehensive course has received high praise from users who found it engaging and informative. One key aspect that users appreciated was the real-world examples and case studies used throughout the course.

Pros from User Reviews

Engaging and informative content
Real-world examples and case studies
Comprehensive coverage of digital strategy

Cons from User Reviews

Course may be too basic for advanced learners
Limited interaction with the instructor
Some technical glitches reported

Recommended for you

Artificial Intelligence in Digital Marketing (2020 Edition)

Learn Highly Futuristic Digital Marketing Technologies with Artificial Intelligence in 2020 Why learn this amazing artificial intelligence course and how is this a differentiator for content creators?...

Save Course

Life Purpose Coach Sales Presentation Blueprint

Complete presentation for marketing life purpose coaching and getting more clients. ***THIS PROGRAM IS INTENDED FOR STUDENTS WHO HAVE ALREADY TAKEN OUR LIFE PURPOSE COACH CERTIFICATION PROGRAM....

Save Course

Record the Perfect Video Review: Sell High-Ticket Products

Video recording, editing & marketing is big process. Create powerful & emotional case studies & video testimonials fast. This course will take about 1....

Save Course

Facebook Ads & Social Media Marketing Masterclass 2021

Master Facebook Ads and get your official Certification by Facebook Blueprint. WHY get THIS COURSE right now! You get lifetime access to this course!...

Save Course