Course Summary
This course teaches students how to develop a growth strategy for their business or organization. It covers topics such as market segmentation, customer acquisition, and scaling.Key Learning Points
- Learn how to identify growth opportunities in your market
- Develop a growth strategy that aligns with your business goals
- Understand the importance of customer acquisition and retention
Related Topics for further study
Learning Outcomes
- Develop a growth strategy for your business
- Identify and analyze growth opportunities in your market
- Understand the importance of customer acquisition and retention
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business concepts
- Familiarity with Excel or Google Sheets
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Online
- Video lectures
- Assignments
Similar Courses
- Marketing Analytics
- Digital Marketing
Related Education Paths
Notable People in This Field
- Seth Godin
- Gary Vaynerchuk
Related Books
Description
Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Finally, you’ll cover the nuts and bolts of building a sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent. By the end of this course, you’ll have an outline of an expansion strategy for your idea or enterprise, and also be ready for Entrepreneurship 4: Financing and Profitability
Outline
- Module 1: Acquiring Customers and Forecasting Demand
- Introduction
- Overview of Demand Generation, Customer Acquisition
- Two-Sided Markets
- Diffusion and Adoption
- Forecasting Demand
- Acquiring Customers and Forecasting Demand Slides
- Acquiring Customers and Forecasting Demand Quiz
- Module 2: Marketing and PR
- Digital Marketing
- Social Media
- SEO
- Digital Advertising
- PR
- Digital Marketing, Social Media, SEO, Digital Ads and PR Slides
- Marketing and PR Quiz
- Module 3: Cost Structures, Pricing, and Tracking
- Target Costing and Channel Economics
- How to Price the Product or Service
- Performance Measurement, KPIs, Dashboard, Reporting
- Sales Partnerships
- Make-Buy Decision in Operations
- Cost Structures, Pricing, and Tracking Slides
- Cost Structures, Pricing, and Tracking Quiz
- Module 4: Creating and Scaling Company Culture
- Attracting, Developing, and Retaining Talent
- Building the Right Culture for Growth
- Scaling the Organization
- Venture Scope and Expansion Strategy
- Course Wrap-Up
- Creating and Scaling Company Culture Slides
- Creating and Scaling Company Culture Quiz
Summary of User Reviews
The course on Growth Strategy by Coursera has received positive reviews from many users. Learners have appreciated the practicality and applicability of the course content in real-world business scenarios. The course is highly recommended for entrepreneurs and business owners who want to grow their business.Key Aspect Users Liked About This Course
The practicality and applicability of the course content in real-world business scenarios.Pros from User Reviews
- The course is well-structured and easy to follow
- The instructors are knowledgeable and experienced
- The course offers practical tools and frameworks for developing growth strategies
Cons from User Reviews
- Some learners felt that the course could have been more in-depth
- A few users found the course content to be too basic
- The course may not be suitable for learners who are already familiar with growth strategy concepts
Kartik Hosanagar
4.8 Raiting
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