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Entrepreneurship 1: Developing the Opportunity

Approx. 11 hours to complete

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Course Summary

Learn how to identify and evaluate business opportunities and build successful entrepreneurial ventures with the Wharton Entrepreneurship Opportunity course on Coursera.

Key Learning Points

Discover how to spot business opportunities and assess their potential for success
Learn how to develop a winning business model and build a strong team
Explore how to raise capital, manage finances, and grow your business

Learning Outcomes

Identify and evaluate business opportunities
Develop a strong business model
Raise capital and manage finances

Prerequisites or good to have knowledge before taking this course

No prior knowledge or experience required
Access to a computer and internet connection

Course Difficulty Level

Intermediate

Course Format

Online
Self-paced

Similar Courses

Entrepreneurship 101: Who is your customer?
The Science of Success: What Researchers Know that You Should Know
Fundamentals of Entrepreneurship

Related Education Paths

Notable People in This Field

Eric Ries
Gary Vaynerchuk

Related Books

Description

How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype.

Outline

Introduction and Course Materials
0.1 Introduction to the Professors and Wharton
0.2 What Is Entrepreneurship?
0.3 Can You Teach Entrepreneurship?

Module 1: Introduction to Entrepreneurship
1.1 Course Introduction
1.2 Profile of the Entrepreneur
1.3 Entrepreneurship in Established Firms
1.4 Venture Creation's Role in Society
1.5 Types of Enterprises
1.6 Technology Entrepreneurship
1.7 Impact Entrepreneurship
(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital
(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom
PDFs of Lecture Slides
Audio Interviews with the Founders of Terrafugia and Wanderu
Module 1: Introduction to Entrepreneurship Quiz

Module 2: Opportunity Analysis
2.1 Opportunities and Uncertainty
2.2 Push and Pull and the Sources of Innovation
2.3 Customers as Sources of Opportunities
2.4 Importance of the Idea (VIDE Model)
2.5 Assessing Opportunities
2.6 The Tournament Approach
(Optional) From Idea to Opportunity: Interview with Amy Errett
PDFs of Lecture Slides
Audio Interviews with Founders of TemperPack and Of Mercer
Module 2: Opportunity Analysis Quiz

Module 3: Markets, Need-Finding and Planning
3.1 Defining the Focal Market
3.2 Understanding User Needs
3.3 Competitive Analysis
3.4 Generating Ideas with Individuals and Groups
3.5 Planning: Assumptions
3.6 Planning: Discovery Driven Planning
3.7 Planning: Discovery Driven Planning Worksheet
(Optional) Talent Management and Development: Interview with Jackie Reses
PDFs of Lecture Slides and Better Desk Spreadsheet
Audio Interview with Founders of Minibar and Relay Rides
Module 3: Markets, Need Finding and Plannning Quiz

Module 4: Pitching, Testing, and Prototyping
4.1 The Elevator Pitch
4.2 Testing your Idea: Customer Interviews
4.3 Testing your Idea: Surveys
4.4 Creating a Prototype: Physical Goods
4.5 Creating a Prototype: Software
4.6 Creating a Prototype: Services
4.7 Summary and What's Ahead
(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics
PDF's of Lecture Slides
Audio Interview with Founders of Caviar
Module 4: Pitching, Testing and Prototype Quiz

Summary of User Reviews

Discover the world of entrepreneurship and opportunity with this engaging online course from Wharton School. Users have praised the course's comprehensive content, expert instructors, and real-world examples. One key aspect that many users have found particularly beneficial is the course's emphasis on practical application and hands-on experience.

Pros from User Reviews

Comprehensive and informative content
Expert instructors with real-world experience
Practical application and hands-on experience
Opportunities for networking and collaboration
Flexible and self-paced learning

Cons from User Reviews

Some users found the course too basic
Limited opportunities for interaction with instructors
Not suitable for those with advanced knowledge of entrepreneurship
Some technical issues reported with the online platform
Relatively expensive compared to other online courses

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