Identifying, Attracting, and Growing Your Digital Audience
- 4.6
-
![]()
![]()
![]()
![]()
![]()
Course Summary
This course teaches you how to identify, attract, and grow your digital audience. You'll learn about audience segmentation, content marketing, and social media strategies.Key Learning Points
- Understand audience segmentation and targeting to create effective marketing campaigns
- Develop content marketing strategies to engage your audience
- Create and implement social media campaigns to reach your target audience
Related Topics for further study
- Audience Segmentation
- Content Marketing
- Social Media Strategies
- Digital Advertising
- Search Engine Optimization
Learning Outcomes
- Develop effective audience segmentation and targeting strategies
- Create engaging content for your audience
- Implement successful social media campaigns
Prerequisites or good to have knowledge before taking this course
- Basic understanding of digital marketing principles
- Access to a computer with internet connection
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video lectures
- Assignments and quizzes
Similar Courses
- Digital Marketing Foundations
- Social Media Marketing
- Content Strategy for Professionals
Related Education Paths
Notable People in This Field
- Neil Patel
- Ann Handley
Related Books
Description
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals.
Knowledge
- Develop an audience persona based on a target audience.
- Identify strategies to define, attract, and engage your audience online.
- Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
Outline
- Introduction to Digital Marketing
- Introduction to Digital Marketing
- The Digital Business Environment
- Supplemental Resources
- Building a Digital Presence
- Module 1 Knowledge Check
- Identifying & Defining Your Audience
- Defining Your Digital Audience
- Identifying Your Audience
- Market Segmentation & Audience Personas
- Supplemental Resources
- Value Propositions: Your Brand and What You Have to Offer
- Turning Marketing Goals into Strategy
- Module 2 Knowledge Check
- Attracting & Building Your Audience
- The Customer Journey
- Introduction to Acquisition
- Supplemental Resources
- Content Marketing and 'Going Viral'
- Display Advertising
- Email Marketing
- Social Media & Networking
- Supplemental Resources
- Module 3 Knowledge Check
- Maintaining & Engaging Your Audience
- Social Media Strategy Development
- Mobile Marketing
- QR Codes
- Supplemental Resources
- Module 4 Knowledge Check
Summary of User Reviews
Learn how to identify, attract, and grow your digital audience with this comprehensive course. Students have praised the course's practicality and real-world applications, making it a valuable resource for digital marketers and content creators alike.Key Aspect Users Liked About This Course
Many users found the practicality of this course to be a standout feature.Pros from User Reviews
- Real-world applications make the course very practical
- Great for digital marketers and content creators
- Instructors are knowledgeable and engaging
- Course content is well-structured and easy to follow
- Provides a solid foundation for building a digital audience
Cons from User Reviews
- Some users found the course to be too basic
- Could benefit from more advanced topics
- Not all of the course material is relevant for every student
- Course can feel a bit repetitive at times
- Some users experienced technical issues with the platform
Stephane Muller
4.6 Raiting
Richard Schechner's Introduction to Performance Studies
- 4.9
-
![]()
![]()
![]()
![]()
![]()
Performance Studies: An Introduction explores the wide world of performance--from theatre, dance, and music to ritual, play, political campaigns, social media, and the performances of everyday life....
Social Media Marketing - Content Marketing Masterclass 2021
- 4.3
-
![]()
![]()
![]()
![]()
![]()
Online Digital Marketing / Social Media Strategy For Beginners - Posts / Blogs / Podcasts / Video / Google Local SEO...
Marketing Fundamentals - Small Business Marketing Success
- 4.6
-
![]()
![]()
![]()
![]()
![]()
Proven marketing strategies and tactics to increase your sales and grow your business. And it's easy to get overwhelmed by all the marketing strategies and tactics we should engage in....
Growth Hacking with Digital Marketing Masterclass
- 4.3
-
![]()
![]()
![]()
![]()
![]()
Learn the best Growth Hacking strategies to make your business grow exponentially You have found the perfect course! EXPONENTIALLY GROW your business, number of customers and your company's revenue...
