Search result for The strategy of content marketing Online Courses & Certifications
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Google SEO Capstone Project
by Rebekah May- 4.8
Approx. 47 hours to complete
Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you’ve acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. Milestone 3: Conducting a Content Audit and Technical Review...
The Importance of Listening
by Randy Hlavac- 4.6
Approx. 9 hours to complete
In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. Moore's Law and the 3 Accelerations that changed business forever The Anatomy of a Tweet...
Budgeting essentials and development
by Fernando Fleury , Nelson Yoshida , Roberto Dumas Damas , Alberto Sansiviero Jr. , Samantha Mazzero- 4.5
Approx. 26 hours to complete
The Budgeting Essentials and Development course focus on an integrative and practical view of concepts, methods, and techniques to develop a budget. It is integrative by emphasizing the transition between the corporate strategy and the budget. Video 2 - The relevance of working capital and cash Video 3 - The Connection of Budget and Strategy...
How To Land the Job You Want (Capstone Project)
by Charles Duquette- 0.0
Approx. 27 hours to complete
Develop a personal marketing plan and campaign for getting interviews. Write appropriate cover letters for the positions. Record and evaluate responses to a set of standard interview questions. Record and evaluate responses to a set of predictable behavioral interview questions. Developing Your Personal Marketing Plan Using the Pro-Con Response Strategy Using the 5W's Response Strategy...
Be entrepreneurial in Cultural Industries in the digital age
by Sana De Courcelles- 0.0
Approx. 10 hours to complete
INTRODUCTION - Understanding the contours of cultural industries Identify the major economic issues of CI and entrepreneurial potential Capture the reconfiguration of content and creation Capture the reconfiguration of content and creation Content production in the field of animation The relationship with producers of cultural content Focus on the question of statutes and legal forms...
Native Advertising
by Chris J. Vargo , Harsha Gangadharbatla- 4.5
Approx. 7 hours to complete
Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers....
Optimizing a Website for Google Search
by Rebekah May- 4.7
Approx. 14 hours to complete
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. Benefits of a Competitive Content Analysis...
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Strategic Sales Management Final Project
by Nelson Yoshida , Samantha Mazzero- 0.0
Approx. 7 hours to complete
In this course, you’ll develop the final project of the specialization, which is an application of the whole set of concepts, models, frameworks, tools, and techniques discussed and practiced through the four previous courses. The primary learning outcome of this course is to master concepts application to create sales guidelines, based on a structured analysis of a business case....
Introduction to Social Media Marketing
by Anke AudenaertTop Instructor- 4.9
Approx. 15 hours to complete
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. • Understand the landscape of traditional, digital, and social media marketing Introduction to the Facebook Social Media Marketing Professional Certificate Understand the landscape of traditional, digital, and social media marketing...
Sales Strategy
by Nelson Yoshida , Edson Ito , Samantha Mazzero- 4.4
Approx. 16 hours to complete
Welcome to Course 2 - Sales Strategy - This course is designed to discuss the application of intelligence analysis in the sales planning process. The discussions go through how intelligence analysis can support the sales function, by providing methods to connect strategy to marketing and sales planning processes. On the importance of informed decision making...