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Be entrepreneurial in Cultural Industries in the digital age

Approx. 10 hours to complete

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Course Summary

This course is designed to help entrepreneurs and innovators create a culture of creativity and innovation in the digital age.

Key Learning Points

Learn how to foster an entrepreneurial mindset and culture
Explore the impact of digital technology on entrepreneurship
Discover how to build and lead an effective team

Job Positions & Salaries of people who have taken this course might have

Startup Founder
- USA: $77,000
- India: ₹1,140,000
- Spain: €51,000
Innovation Manager
- USA: $94,000
- India: ₹2,460,000
- Spain: €56,000
Digital Transformation Consultant
- USA: $120,000
- India: ₹3,080,000
- Spain: €70,000

Learning Outcomes

Develop an entrepreneurial mindset and culture
Apply digital innovation to create new opportunities
Build and lead effective teams

Prerequisites or good to have knowledge before taking this course

Basic understanding of entrepreneurship
Familiarity with digital technology

Course Difficulty Level

Intermediate

Course Format

Online
Self-paced
Video Lectures

Similar Courses

Entrepreneurship 101: Who is your customer?
Leading People and Teams Specialization

Related Education Paths

Related Books

Outline

INTRODUCTION - Understanding the contours of cultural industries
Cultural industries (CI): between business and general interest
How is the digital revolution manifested in CI?

Identify the major economic issues of CI and entrepreneurial potential
Identify the major economic issues of CI and their entrepreneurial potential
The economic weight of cultural industries
Sectoral specificities: publishing, recorded music, cinema, media, video games and audiovisual
The strong figures of digitization
Discern the specificities of CI and the particularities of markets
Entrepreunarship, SSE and social innovation
Culture and SSE
Les Éditions ZULMA - Laure Leroy 📖
Les Éditions de l'Olivier - Olivier Cohen 📖
Regulation within Cultural Industries
The Public Condition - Jean-Christophe Levassor
AGEC-Culture & ARTENRÉEL - Rachel Cordier & Stéphane Bossuet
Opale - Luc de Larminat
Former director of Universal Music France and founder of #NP Pascal Nègre 🎵
BIBLIOGRAPHY

Observe the changes in cultural consumption
Observe the changes in cultural consumption
State of play on new uses and new economic paradigms
Culture / Digital: which path (s) can be?
From transformation of uses to hybridization
Prospective: which future development paths?
Artificial intelligence: presentation, definition, issues and challenges
Orange - Christian Bombrun 📺
ARTE - Bruno Patino 📺
Bibliothèque Nationale de France - Bruno Racine 📖
Cinema director at the CNC - Xavier Lardoux 🎬
Video games: the cultural industry of the 21st century? Pierre-Jean Benghozi and Philippe Chantepie 🎮
Muzeek - André Manoukian 🎵
Ask Mona - Marion Carré
France Télévision - Eric Scherer 📺

Capture the reconfiguration of content and creation
Capture the reconfiguration of content and creation
Content production in the digital age
Content production in the press sector
Content production in the field of animation
The relationship with producers of cultural content
The relationship with artists
New ways of consuming content
UNICUM Music - Emily Gonneau 🎵
Rollin Publications - Thierry Mandon 🎤
Nouvelles Écoutes - Julien Neuville 🎤
Les éditions Au Diable Vauvert - Marion Mazauric 📖
Gilles Freissinier - Digital development director at ARTE France 🎤 + 📺
Aurélien Ferenczi 🎤
BIBLIOGRAPHY

THINK ABOUT THE MODEL OF YOUR COMPANY
Think about the model of your company
Economic models
From the profit model to the creation of value (s)
Integration into an ecosystem of innovation
Technology intelligence
Is there a specificity of HR in the cultural field?
For a regulated view of HR issues: some key tools
Management issues
The different types of structures
Set up a marketing strategy
Intellectual property law: copyright, literary and artistic property, immaterial
The right of marks, models and designs
Social rights and the social responsibility of the entrepreneur
Business sustainability: financial and accounting management
ARTIPS - Coline Debayle 🎤
Paris&Co - Catherine Peyrot 🎮
104 Factory - Valérie Senghor
1DLab - Eric Petrotto
AFROSTREAM - Tonjé Bakang 🎤

ACT ON THE EFFICIENT LEVERS OF FINANCING
Build the funding plan for your project: the plurality and the specificity of the cultural product
The viability of the funding plan
Build the funding plan for your project
European funding
Raising money: love money
Bank loans, honor loans and institutional micro-credits
BPI France
UNILEND Nicolas Lesur (1)
Arty-Farty Vincent Carry
Cultural economy development - Ministère de la Culture Elizabteh Le Hot
European Commission - Jacqueline Pacaud
NoMadMusic - Clothilde Chalot 🎵
No format! - Laurent Bizot 🎵
SonicSolveig & Les Clés de l'écoute - Géraldine Alberti 🎤
STUDIO BAGEL - Lorenzo Benedetti 📺
Novaquark - Jean-Christophe Baillie 🎮
UNILEND - Nicolas Lesur (2)
Ciné-Tamaris - Rosalie Varda
Axa Strategic Venture - Sébastien Loubry
Romain Delaume
S5 - BIBLIOGRAPHY

Promote, disseminate, distribute cultural property to the public
Promote, disseminate, distribute cultural property to the public
Is culture a consumer good like the others?
Communication and promotion plans - the media mix
The distribution revolution - dematerialization, disintermediation
Adapt the message - The CRM, the data
The challenge of the relation to contents: from the algorithm prescription to the original production
Marie de Paris - David Godevais
France Télévision - Florent Dumont 📺
Unifrance - Frédéric Bereyziat 🎬
UGC - Alain Sussfeld 🎬
GUESTVIEWS - Camille Caubrière & Alizée Doumerc

From entrepreneur to enterprise director : the toolbox
The entrepreneur's checklist
Tip # 1: Choose your friends, choose your associates even better
Tip # 2: Pamper your teammates
Tip # 3: Trust the experts
Focus on the question of statutes and legal forms
Focus on Intellectual Property
Tip # 4: Have your head in the numbers
Tip # 5: Rely on Mentors
Tip # 6: Nurture Your Network

Summary of User Reviews

Entrepreneurial Culture in the Digital Age is a highly recommended course for anyone interested in entrepreneurship. The course provides valuable insights into the digital age and how it impacts the entrepreneurial culture. The course is well-structured and easy to follow, and the instructors are knowledgeable and engaging.

Key Aspect Users Liked About This Course

The course provides valuable insights into the digital age and how it impacts the entrepreneurial culture.

Pros from User Reviews

Well-structured and easy to follow course
Engaging and knowledgeable instructors
Valuable insights into the digital age and its impact on entrepreneurship
Practical advice for starting a business
Actionable tips for building a successful startup

Cons from User Reviews

Some of the content might be too basic for experienced entrepreneurs
The course could have been more interactive
Some of the examples used in the course are outdated
The course is relatively short
Some of the concepts covered in the course are not explained in-depth

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