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Cultural and creative industries

Approx. 22 hours to complete

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Course Summary

This course explores the cultural and creative industries, including art, film, music, and fashion, and how they intersect with business and technology. Students will gain an understanding of the challenges and opportunities within these industries and develop skills to succeed within them.

Key Learning Points

Gain insight into the cultural and creative industries and their economic impact
Explore the intersection of art, business, and technology
Develop skills to succeed within these industries

Learning Outcomes

Understand the impact of cultural and creative industries
Develop skills to succeed in these industries
Create a business plan for a cultural or creative venture

Prerequisites or good to have knowledge before taking this course

Basic understanding of business concepts
Interest in the arts and creative industries

Course Difficulty Level

Intermediate

Course Format

Online self-paced course
Video lectures
Quizzes and assignments

Similar Courses

Arts and Culture Strategy
Music Business Foundations
Fashion as Design

Related Education Paths

Notable People in This Field

Richard Florida
Elizabeth Gilbert

Related Books

Description

Main objective of this course is to trace the development of the Cultural and Creative Industries as an idea and as concept and to identify the key points of changes within it in relations with contemporary digital connected world. Another important task of this course is to provide the deep understanding of the difference between cultural and symbolic meaning products (such as films, recorded music, book and periodicals, online media content etc) and other kind of goods.

This course will help you to: - Identify main peculiarities of cultural and symbolic goods in their difference with other branches of economy in terms of production chain, risks, relationship between different stages of production. - Be able to analyze cultural products and symbolic goods from the organizational, economic, business model point of view. - Be able to invent new business models and analyze cultural products in terms of their productions risk. - Be able to analyze cultural policies and creative industries/clusters policies. Main prerequisite to this course is to be able to produce analytical texts in humanities. Normally the course addresses all students of master level interested in peculiarities of media and cultural economy and management. This course is strongly not recommended for those who: - Analyse any market or industry only in microeconomic terms (supply and demand, level of competitions etc). This course is not about market but about peculiarities of symbolic goods; - Try to interpret culture only in terms of marketing and management (i.e. culture is considered like a simple good to be sold to the consumer). This course considers it more broadly like a human agency to produce meanings of everyday life. That’s why cultural goods are different and can not be interpreted exclusively in terms of consuming and need more or less state support; - Try to interpret culture like pure “art” and consequently are absolutely not preoccupied by organizational aspect of its working. This course uses a large number of concepts coming from different fields of science: political economy of communications, cultural studies, sociology etc. Some aspects of the course are commented by known scholars in this field such as David Hesmondhalgh (University of Leeds), Phillipe Bouquillion (University Paris 13 Nord), Bernard Miege (Grenoble Alpes University). Do you have technical problems? Write to us: coursera@hse.ru

Outline

Theory of cultural industries
About the University
Course promo
Introduction
Main terms
Course methodology
How to understand industrialization
Main theoretical foundations of cultural industry theories
Frankfurt school view on industrialization of culture
Political economy view on industrialization of culture
Information and knowledge economy
Main periods in contemporary theories of cultural industries
The early school of cultural industries
From cultural industries to content industries
Contemporary challenges in digital world
Creative industries and its origins
About University
Rules on the academic integrity in the course
Test 1

Main principles of classic cultural industries
Risk, value and demand for cultural products
Failure to apply Marxist theory
Marketing of demand instead of marketing of supply
Strategies of risk minimization
Craft work and independence of authors
How to classify cultural products?
Cultural products outside industrial model
Models of valorization in cultural industries
Function of editor
Test 2

History of reproducibility in media
What is reproducibility in media?
Printed book as the first reproducible media
Difference between written book market and printed book market
Copyright and its functions in industrial book production
Industrialization of periodicals and double conversion model
Movie sector and recorded music as media industries
Recorded music: between phonograph and gramophone
Mass consumption of music: model of service
From model of service towards model of mass-sold good
Early film entertainment models: personal vs collective consumption
Movie as experimental production
Industrial organization of first movie studios
From Hollywood classics to “blockbusters model”
Television, radio and interactive digital networks as immaterial goods and services
Radio: from equipment logics to content logics and commercial model
Network radio and television
Television as an industry
Diversification of the audiovisual production
Digital platforms as universal reproducibility
Test 3

Evolution of cultural industries in digital age
Diversification of channels
Appearance of new products: material vs immaterial
Further industrialization
Mediatization of everyday life
Individualization of cultural practices
Theory of communication needs and its evolution in digital environment
Platforms independence
Persistence of two general models
Crowdfunding and other quasi-models of direct purchase
Between proprietary and free access platforms
Shift in blockbuster model (long tail)
UGC shift and changes in production chain
User generated content
Self-publication and open access as a shift to alternative production
Media piracy as alternative production
Decline in media advertising
Test 4

Concentration in the field of cultural industries
Symbolic goods as hybrid goods
Concentration as a threat to opinions’ diversity
Economic science critic on the media concentration
Political economy critic on the media concentration
Critic of the international concentration
Early mass media concentration
Horizontal and vertical concentrations
Media conglomerates in the mid of XX century
Diagonal concentration and diversification of cultural industries
Re-specialization and narrowing corporate perimeter in the XXI century
Financial logics of the concentration
Test 5

Creative industries and cultural industries
Different kinds of creativity
Individual creativity and true creativity
Creative class as concept
Economic, technological and cultural creativity
Creativity: particular product or particular form of activity
Creative industries and creative economy as political idea
Different approaches to define creative industries
Creative industries as technology driven project
Creative economy as continuation of information economy concept
Creativity, social development and its critique
Relationships between media industries and cultural industries
Model of concentric circles
Main features of cultural industries not working for creative industries
Test 6

Education as creative industry
Industrialization of education
Academic creativity
Evolution of different forms of creativity within university
Creativity in scholastic university
Creativity in Humboldt university
Creativity in the universities of new forms
Applicability of cultural and creative industries theory to the academic world
Academic contract and contract in cultural industries
Education from standard to blockbuster model
Online education and creative industries challenges
Creative writing as example of the creativity development in academia
Critique of the new creative university
Test 7

Policies in the field of creative and cultural industries
Origins of cultural policy
Media and culture between private goods and public goods
Neo-liberal approach to culture and media
Cultural exception approach to cultural policy
Cultural identity protection argument
Audiovisual spectrum regulation policy
Public media regulation policy
Cultural identity protection policies
Industrial development policies
Pluralism protection and content regulation policies
Policies in the field of creative clusters
Education, cultural and media policies
Test 8

Summary of User Reviews

Key Aspect Users Liked About This Course

In-depth coverage of the cultural and creative industries

Pros from User Reviews

Well-structured and engaging content
Insightful case studies and examples
Provides practical knowledge and skills
Taught by knowledgeable and experienced instructors
Flexible learning options

Cons from User Reviews

Some modules may be too theoretical for some learners
Limited interaction with instructors and peers
Not enough emphasis on the business side of the industry
Some technical issues with the online platform
Requires time commitment for assignments and readings

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