Course Summary
This course teaches the fundamentals of Search Engine Optimization (SEO) and how to improve the visibility of websites on search engines. Students will learn how to conduct keyword research, optimize website content, and measure the success of their SEO efforts.Key Learning Points
- Learn the basics of SEO and how it affects website visibility on search engines
- Understand how to conduct keyword research and identify relevant keywords for a website
- Discover how to optimize website content for search engines and improve website rankings
Related Topics for further study
Learning Outcomes
- Understand the basics of SEO and how it affects website visibility on search engines
- Learn how to conduct effective keyword research and identify relevant keywords for a website
- Discover how to optimize website content for search engines and improve website rankings
Prerequisites or good to have knowledge before taking this course
- Basic understanding of website design and development
- Familiarity with search engines and how they work
Course Difficulty Level
IntermediateCourse Format
- Online, self-paced
- Video lectures
- Quizzes and assignments
Similar Courses
- SEO Training Course by Moz
- Google Analytics Certification
- HubSpot Inbound Marketing Certification
Related Education Paths
Notable People in This Field
- Neil Patel
- Brian Dean
Related Books
Description
SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.
Outline
- Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement
- Project Welcome and Overview
- Milestone 1 Assignment Overview
- A Note from UC Davis
- Identifying a Potential Client - Resources (Part 1)
- Create an SEO Pitch - Resources (Part 2)
- Develop Kickoff Questions - Resources (Part 3)
- Kick-Off Questions Template
- Milestone 2: Initial Research Phase
- Milestone 2 Assignment Overview
- Developing a Persona - Resources (Part 1)
- User/Buyer Persona Template
- Performing Keyword Research - Resources (Part 2)
- Keyword Research Example & Template
- Conducting a Competitive Analysis - Resources (Part 3)
- Keyword Competitive Analysis Template
- Milestone 3: Conducting a Content Audit and Technical Review
- Conducting a Content Audit and Technical Review
- Competitive Content Analysis (Part 1)
- Competitive Analysis Template
- Internal Content Audit - Resources (Part 2)
- Internal Content Audit Template
- Keyword Mapping - Resources (Part 3)
- Keyword Mapping Template
- Technical SEO - Resources (Part 4)
- Error Tracking Template
- Technical Audit Template
- Milestone 4: Presenting Your Findings
- Milestone 4 Assignment Overview
- Project Summary
- Presenting Your Findings - Resources
- SEO Audit Template
Summary of User Reviews
The SEO Project course on Coursera has received positive reviews from many users. The course has been described as informative, engaging, and practical. Users also appreciated the instructor's expertise and the course's user-friendly platform. One key aspect that many users thought was good was the course's emphasis on hands-on projects, which allowed them to apply the concepts they learned in real-world scenarios.Pros from User Reviews
- Informative
- Engaging
- Practical
- Expert instructor
- User-friendly platform
Cons from User Reviews
- Some users found the course too basic
- Some users experienced technical issues with the platform
- Some users felt that the course could have provided more in-depth analysis
- Some users found the course to be too focused on specific industries
- Some users felt that the course was too expensive
Rebekah May
4.8 Raiting
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