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Optimizing a Website for Google Search

Approx. 14 hours to complete

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Course Summary

This course teaches the optimization techniques needed to improve web search results, including both on-page and off-page optimization strategies. You will learn how to improve your website's ranking in search engines and increase traffic to your site.

Key Learning Points

Learn on-page optimization strategies for improving search engine ranking
Discover off-page optimization techniques to increase website traffic
Understand how search engines work and how to optimize for them

Job Positions & Salaries of people who have taken this course might have

SEO Specialist
- USA: $50,000 - $80,000
- India: INR 3,00,000 - INR 6,00,000
- Spain: €25,000 - €35,000
Digital Marketing Manager
- USA: $60,000 - $100,000
- India: INR 5,00,000 - INR 10,00,000
- Spain: €30,000 - €45,000
Web Developer
- USA: $50,000 - $100,000
- India: INR 3,00,000 - INR 10,00,000
- Spain: €25,000 - €45,000

Learning Outcomes

Understand on-page and off-page optimization strategies
Improve website ranking in search engines
Increase traffic to your website

Prerequisites or good to have knowledge before taking this course

Basic knowledge of HTML and CSS
Familiarity with web development tools and techniques

Course Difficulty Level

Intermediate

Course Format

Online
Self-paced

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Description

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

Outline

Introduction to Optimizing a Website for Google Search
Course Overview
Applying Keyword Research Introduction
Why do a Competitive Analysis?
How to Perform a Competitive Keyword Analysis
Analyzing Your Competition
Develop a Plan to Compete
Competing With Page Level Information
Dealing with Larger Sites
Mapping Keywords to Pages
Questions to Ask
Keyword Mapping Processes
Creating a Keyword Map for Clients
A Note from UC Davis
Optimizing A Website For Search

Advanced SEO Strategies
Advanced On-Page SEO
Benefits of a Competitive Content Analysis
Dissecting the Competitive Content Analysis
What Kind of Content Will Resonate with Your Customers?
Conducting an Internal Content Audit
How to Begin Your Content Analysis
Organizing and Evaluating Content
Creating a Strategy for Optimizing Content
Domain Level Content Strategy
What Makes Content Great?
Different Types of Content and How to Use Them
Creating Impactful Content
Local SEO, Part 1
Local SEO, Part 2
Local SEO
Advanced On-page SEO

Mobile/App SEO and Metrics & KPIs
Mobile/App SEO
External App Optimization
App Store Optimization
App A/B Testing
Optimizing Your Screenshots
KPIs for SEO, Part 1
KPIs for SEO, Part 2
Return on Investment (ROI)
SEO Survey Findings
Forecasting SEO Impact, Part 1
Forecasting SEO Impact, Part 2
Forecasting SEO Impact, Part 3
App SEO
App A/B Testing
Optimizing Screenshots
Optional: SEO Survey Sign-up
Forecasting SEO
Mobile/App SEO & Metrics and KPIs

Creating an SEO Campaign
Creating an SEO Campaign
Scoping an SEO Project
Proving Your Value to Potential Clients
Managing Client Expectations
Asking the Right Questions
Importance of Achieving Quick Wins
Developing SMART Project Goals
Establishing Benchmarks and Tracking Metrics
Reporting Progress to Your Client
Course Summary
Creating an SEO Campaign

Summary of User Reviews

Read reviews for the Optimizing Web Search course on Coursera. Users have praised the course for its comprehensive content and practical application. The course has received high ratings from users.

Pros from User Reviews

The course covers a wide range of topics related to web search optimization.
The course is taught by experienced instructors with practical knowledge.
The course includes hands-on exercises and projects for practical application.
The course provides valuable insights and strategies for improving web search results.
The course is well-structured and easy to follow.

Cons from User Reviews

Some users found the course to be too technical and difficult to understand.
The course could benefit from more interactive elements and discussions.
The course may not be suitable for beginners or those with limited technical knowledge.
The course may be too focused on specific search engines or platforms.
The course may not cover the latest developments in web search optimization.