Search result for Marketing management syllabus Online Courses & Certifications
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Innovation Management
by Serge Rijsdijk , Jan van den Ende , Sandra Langeveld , Murat Tarakci , Stefano Tasselli , Daan Stam , Dirk Deichmann- 4.7
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Approx. 11 hours to complete
Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. The syllabus also includes sessions about innovation strategy, idea management and social networks. • recognise and describe three types of idea management systems This nine-week MOOC in Innovation Management is taught in English....
Digital Media and Marketing Strategies
by Mike Yao- 4.5
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Approx. 20 hours to complete
Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. 1 Overview: Essential Steps to Prepare for Digital Marketing Success 6 Know Your Message: Digital Asset Management & Development Marketing Considerations of Your Company's Website...
Complete Digital Marketing Course to Become Professional
by Digital Kapil- 3.7
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18 hours on-demand video
Became Expert in Digital Marketing & Grow Your Income : SEO, SEM, Facebook, Google Promotion, Bing Promotion, Google Become a Certified Digital Marketer and join a network of more than 40,000 alumni in the world's bestselling Digital Marketing Course by Mr. Digital Marketing Course Syllabus Paid Marketing – Learn How to grow your website visitors via Paid Marketing (SEM)....
$12.99
Intro to International Marketing
by Dae Ryun Chang- 4.7
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Approx. 8 hours to complete
This course brings together two key subjects, International Marketing and Cross Industry Innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization. 3 What is Marketing Execution? Syllabus What is Marketing Strategy? 1 What is Marketing Strategy?...
Introduction to Marketing
by Barbara E. Kahn , Peter Fader , Jagmohan Raju- 4.8
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Approx. 10 hours to complete
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. Strategic Marketing Syllabus From Product-Centric to Customer-Centric Management Three Cheers for Direct Marketing Digital Marketing Foundations...
Social Media Management
by Anke AudenaertTop Instructor- 4.9
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Approx. 12 hours to complete
This course equips you with critical content creation and management skills. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Introduction to the Facebook Social Media Marketing Professional Certificate Social Media Management Overview Careers in Digital Marketing Social Media Management Syllabus...
Digital Marketing Capstone
by Aric Rindfleisch , Kevin Hartman , Vishal Sachdev , Mike Yao- 4.6
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Approx. 13 hours to complete
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. Campaign Management at Grainger Syllabus Module 6 Final Digital Marketing Plan Submission...
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Lead Management in Salesforce
by Trailhead , Angela Prakash , Anthony Jones- 4.7
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Approx. 32 hours to complete
This second course will give you a foundational understanding of how to help sales and marketing teams optimize the lead management process. Specifically, this course shows how a sales operations specialist would support a marketing associate and sales development representative to make the lead management more effective and efficient. Lead Management in Salesforce Course Syllabus...
Marketing: Customer Needs and Wants
by Mario Capizzani- 4.4
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Approx. 10 hours to complete
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. - Framing Marketing Challenges, Part 1...
Marketing Management II
by Hayden Noel- 4.8
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Approx. 15 hours to complete
In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. Welcome to Marketing Management II Syllabus Channel Management Module 3: Marketing Communication (Promotion)...
