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Intro to International Marketing

Approx. 8 hours to complete

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Course Summary

This course introduces students to the basics of international marketing, covering topics such as cultural differences, global market entry strategies, and international product pricing.

Key Learning Points

Understand the cultural differences that impact international marketing
Develop strategies for entering global markets
Learn how to price products for international markets

Job Positions & Salaries of people who have taken this course might have

International Marketing Manager
- USA: $85,000
- India: ₹12,00,000
- Spain: €45,000
Global Brand Manager
- USA: $100,000
- India: ₹15,00,000
- Spain: €55,000
International Sales Manager
- USA: $90,000
- India: ₹13,00,000
- Spain: €50,000

Learning Outcomes

Develop a global marketing strategy that takes into account cultural differences
Create a market entry plan for a new country
Determine optimal pricing for products in international markets

Prerequisites or good to have knowledge before taking this course

Basic understanding of marketing principles
Familiarity with global business environments

Course Difficulty Level

Intermediate

Course Format

Online self-paced course
Video lectures and quizzes
Assignments and peer reviews

Similar Courses

Global Marketing
Cross-Cultural Communication and Negotiation
International Business Essentials

Related Education Paths

Related Books

Description

About this Course

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization.

Outline

What is Marketing?
Introduction to Specialization
1.1 Introduction to Course
1.2 What is Marketing?
1.3 What is Marketing Execution?
1.4 Cross Cultural Analysis Platforms
1.5 LG Interview (Jeongseok Lee)
Syllabus
References
Let's Connect on Social Media
Slides
Recommended Reading on Noon Nopi
Lesson 1 Quiz

What is Marketing Strategy?
2.1 What is Marketing Strategy?
2.2 VSA
2.3 Transing
2.4 Cross Industry Innovation
2.5 LG Interview (Siwan Ryu)
2.6 Luxury Marketing Interview H. Lee
References
Slides
Recommended Reading on Marketing Strategy
Lesson 2 Quiz

What is Branding?
3.1 What is Branding?
3.2 International Branding Strategy
3.3 Cross Industry Branding
3.4 ASIANA COBRA part1
3.5 ASIANA COBRA part2
Instructor's Thank You
References
Slides
How to Record and Post Your Video
Lesson 3 Quiz
Final Quiz

Summary of User Reviews

Discover the basics of international marketing and get an insight into the various challenges that come with it. This course has received numerous positive reviews from learners worldwide. Many learners appreciated the comprehensive nature of the course that covered a wide range of topics related to international marketing.

Key Aspect Users Liked About This Course

Comprehensive course content

Pros from User Reviews

Great overview of international marketing concepts
Clear explanations of complex concepts
Engaging course material
Well-structured course modules
Practical examples and case studies

Cons from User Reviews

Some learners found the course content to be too basic
The course may not be suitable for advanced learners
Lack of interaction with instructors
Limited opportunities for peer-to-peer interaction
Some learners found the course to be too theoretical

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