Course Summary
This course teaches you how to create a customer-centric marketing strategy that will help you meet your business goals. You will learn about customer segmentation, targeting, and positioning, as well as how to design and implement marketing campaigns that will help you reach your target audience.Key Learning Points
- Understand the importance of a customer-centric marketing strategy
- Learn how to identify and target your ideal customer
- Create effective marketing campaigns that drive results
Related Topics for further study
Learning Outcomes
- Develop a customer-centric marketing strategy
- Create effective marketing campaigns
- Understand how to identify and target your ideal customer
Prerequisites or good to have knowledge before taking this course
- Basic understanding of marketing principles
- Familiarity with digital marketing channels
Course Difficulty Level
BeginnerCourse Format
- Self-paced
- Online
Similar Courses
- Marketing Analytics
- Digital Marketing
Related Education Paths
Notable People in This Field
- Seth Godin
- Neil Patel
Related Books
Description
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
Outline
- Course Overview & Week 1
- Introduction to the Course
- 1.- Course Outline
- 2.- Week 1 Overview
- 3.- Framing Marketing Challenges, Part 1
- 4.- Framing Marketing Challenges, Part 2
- 5.- The Marketing Process, Part 1
- 6.- The Marketing Process, Part 2
- 7.- Segmentation, Part 1
- 8.- Segmentation, Part 2
- 9.- Segmentation Part 3
- 10.- Segmentation Part 4
- 11.- Marketing Research, Part 1
- 12.- Marketing Research, Part 2
- 13.- Marketing Research, Part 3
- 14.- Targeting and Positioning, Part 1
- 15.- Targeting and Positioning, Part 2
- Syllabus
- About Week 1
- Required Reading
- Week 1 Quiz Solutions Key
- Week 1
- Week 2: Product, Pricing & Channel Design
- 1.- Week 2 Intro
- 2.- Product Definition, Part 1
- 3.- Product Definition, Part 2
- 4.- Estimating Product Demand, Part 1
- 5.- Estimating Product Demand, Part 2
- 6.- Managing Products, Part 1
- 7.- Managing Products, Part 2
- 8.- Managing Products, Part 3
- 9.- Pricing Fundamentals, Part 1
- 10.- Pricing Fundamentals, Part 2
- 11.- Pricing Fundamentals, Part 3
- 12.- Pricing Fundamentals, Part 4
- 13.- Pricing Fundamentals, Part 5
- 14.- Channel Design, Part 1
- 15.- Channel Design, Part 2
- 16.- Channel Management
- 17.- Week 2 Recap
- About Week 2
- Required Reading
- Week 2 Quiz Solution Key
- Week 2
- Week 3: Building Strong Brands
- 1.- Week 3 Intro
- 2.- Defining Brands
- 3.- What Things Can Be Branded?
- 4.- Why Are Brands Important?, Part 1
- 5.- Why Are Brands Important?, Part 2
- 6.- The Value of a Brand, Part 1
- 7.- The Value of a Brand, Part 2
- 8.- Brand Equity
- 9.- The Branding Process, Part 1
- 10.- The Branding Process, Part 2
- 11.- Brand Extensions, Part 1
- 12.- Brand Extensions, Part 2
- 13.- Week 3 Recap
- About Week 3
- Week 3 Quiz Solution Key
- Week 3
- Week 4: Communication Strategy
- 1.- Week 4 Intro
- 2.- Communications Framework
- 3.- Mission And Market
- 4.- Map The Decision Making Process, Part 1
- 5.- Map The Decision Making Process, Part 2
- 6.- Message and Content
- 7.- Media, Part 1
- 8.- Media, Part 2
- 9.- Measurement
- 10.- Week 4 Recap
- Conclusion to the Course
- About Week 4
- Week 4 - Part 1
Summary of User Reviews
This marketing course received great reviews, with users praising its practical approach and engaging material. Many found it to be a valuable resource for both beginners and professionals in the field.Key Aspect Users Liked About This Course
The practicality and real-world application of the course materials.Pros from User Reviews
- Engaging and informative content.
- Useful for both beginners and professionals.
- Practical and applicable to real-world scenarios.
- Well-structured and easy to follow.
- Instructor is knowledgeable and engaging.
Cons from User Reviews
- Some users felt that the material was too basic for their level of expertise.
- A few users found the pace of the course to be slow.
- Some felt that the course lacked depth in certain areas.
- A few users had technical issues with the platform.
- The length of the course may be too long for some users.
Mario Capizzani
4.4 Raiting
Consumer Behavior Course
- 2
-
![]()
![]()
![]()
![]()
![]()
Consumer Behavior Lessons This course is designed to give basic information about Consumer Behavior. Currently, there are dozens of main courses in this course....
SUPERCHARGE your Facebook Marketing & Facebook Ads in 2021
- 4.2
-
![]()
![]()
![]()
![]()
![]()
The Most Comprehensive Facebook Ads & Instagram Ads Course. Created by the Internet Efficiency Award Winning Instructor. "Tom goes into detail....
Alan Sharpe's 25-Hour Copywriting Masterclass with Coaching
- 4.6
-
![]()
![]()
![]()
![]()
![]()
Learn how to write top-paying copywriting assignments with wisdom, wit & helpful feedback from a top copywriter & coach This masterclass also gives you prompt, personal access to me....
Reports, Dashboards, and Customer Success in Salesforce
- 4.9
-
![]()
![]()
![]()
![]()
![]()
This fourth course goes into more depth on how a sales operations specialist would use Salesforce Service Cloud to support a variety of different customer service needs....
