Search result for Marketing analytics course syllabus Online Courses & Certifications
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Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
by Goldman Sachs 10,000 Women , Edward David , Anne Donnellon , Michael Fetters , Geetha Krishnan , Mori Taheripour , Sarah Underwood- 4.6
Approx. 4 hours to complete
This course will support you to develop your marketing strategy and build your brand as your business grows. You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth. Using analytics in your marketing and sales...
Digital Marketing Analytics in Theory
by Kevin Hartman- 4.5
Approx. 20 hours to complete
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. Course Overview and The Day The Geeks Took Over Welcome to the Course...
Forecasting Models for Marketing Decisions
by David Schweidel- 4.3
Approx. 12 hours to complete
A Predictive Analytics Primer Nowcasting: A Model for the Future of Marketing How to Use Customer Centric Analytics Timing Models in Marketing Companies still struggle to unlock customer data analytics insight Managing Customer Equity: Linking Customer Analytics to Customer Value Marketing to New & Current Customers Marketing Mix Modeling Marketing Mix Modeling...
Customer Analytics
by Eric Bradlow , Peter Fader , Raghu Iyengar , Ron Berman- 4.6
Approx. 12 hours to complete
This course provides an overview of the field of analytics so that you can make informed business decisions. Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms The Future of Marketing is Business Analytics...
Digital Marketing Analytics in Practice
by Kevin Hartman- 4.5
Approx. 20 hours to complete
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. Course Overview and The Art of Analytics Welcome to Digital Marketing Analytics in Practice...
Marketing Analytics
by Rajkumar Venkatesan- 4.7
Approx. 16 hours to complete
Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. The Marketing Process Takeaways: Improving the Marketing Process with Analytics...
Marketing Analytics: The Full Marketing Research Masterclass
by Business Hero- 3.9
3.5 hours on-demand video
#1 Course on Marketing Analytics: Become a marketing analytics & strategy expert Would you like to become an expert in marketing analytics and learn the approach of emotion-based buying? Then this course is for you. You will be an expert in marketing analytics and will master the skill of data-driven research....
$18.99
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Facebook Social Media Marketing Capstone
by Anke AudenaertTop Instructor- 4.7
Approx. 6 hours to complete
This course is for people who have completed all 5 previous courses of the Facebook Social Media Marketing Professional Certificate and are ready to take their Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Facebook Social Media Marketing Professional Certificate. Facebook Social Media Marketing Capstone Course Syllabus...
Digital Marketing Capstone
by Aric Rindfleisch , Kevin Hartman , Vishal Sachdev , Mike Yao- 4.6
Approx. 13 hours to complete
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. For more information, please see the Resource page in this course and onlinemba....
Marketing Analytics Capstone Project
by David Schweidel- 3.8
Approx. 11 hours to complete
This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem....