Search result for Digital marketing specialization Online Courses & Certifications
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Content Strategy for Professionals: Ensuring Your Content's Impact
by Candy Lee , John Lavine , Randy Hlavac- 4.6
Approx. 5 hours to complete
In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)...
The Business of Social
by Randy Hlavac- 4.7
Approx. 6 hours to complete
This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy....
Content Strategy for Professionals: Managing Content
by Candy Lee , John Lavine , Randy Hlavac- 4.6
Approx. 6 hours to complete
In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)...
International Entertainment and Sports Marketing
by Dae Ryun Chang- 4.7
Approx. 11 hours to complete
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. Sports Marketing Introduction to Specialization 2 What is Sports Marketing Part 1 3 What is Sports Marketing Part 2 4 Fan Marketing 6 Storytelling in Sports Marketing...
Web Design: Strategy and Information Architecture
by Roman Jaster- 4.8
Approx. 12 hours to complete
While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites....
UX Design Fundamentals
by Michael Worthington- 4.8
Approx. 13 hours to complete
You will be led through a condensed process that acts as a roadmap for developing robust UI/UX design: from ideation and sitemapping, to the creation of paper and digital prototypes....
Content Strategy for Professionals: Expanding Your Content’s Reach
by John Lavine , Candy Lee , Randy Hlavac- 4.5
Approx. 5 hours to complete
You'll also look at how to engage with multi-channel digital communities across all social media. -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera) Social Networks and Digital Media...
Career Total Fitness Annual Retreat
by Dr. Valeri Chukhlomin , Dr. Michele Forte , Dr. John M. Beckem II , Amy Giaculli- 0.0
Approx. 9 hours to complete
The Capstone Project will allow you to integrate concepts and tools from the entire Career Brand Management specialization to effectively manage your career brand and increase personal effectiveness. Creating a mind-blowing digital artifact: How to...
Business Metrics for Data-Driven Companies
by Daniel Egger , Jana Schaich Borg- 4.6
Approx. 8 hours to complete
Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. About This Specialization and Course About This Specialization Specialization Overview Digital Companies Web Marketing - Metrics Web Marketing - AdWord Metrics Web Marketing - Segmentation...
The Importance of Listening
by Randy Hlavac- 4.6
Approx. 9 hours to complete
In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern)...