Course Summary
This course explores the intersection of business and social impact, focusing on how companies can create sustainable value by addressing societal challenges. It covers a range of topics such as stakeholder engagement, impact measurement, and social innovation.Key Learning Points
- Learn how to create a business model that integrates social and environmental objectives
- Gain insights on how to measure and communicate social impact
- Discover best practices for stakeholder engagement and social innovation
Related Topics for further study
- Social Entrepreneurship
- Corporate Social Responsibility
- Impact Measurement
- Stakeholder Engagement
- Social Innovation
Learning Outcomes
- Develop a business model that integrates social and environmental objectives
- Measure and communicate social impact effectively
- Implement best practices for stakeholder engagement and social innovation
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business concepts
- Passion for social impact
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video lectures
- Case studies
- Quizzes
Similar Courses
- Social Entrepreneurship
- Corporate Social Responsibility
- Impact Investing
Related Education Paths
- Certificate in Social Entrepreneurship
- Certificate in Corporate Social Responsibility
- Master of Science in Social Innovation and Entrepreneurship
Notable People in This Field
- Muhammad Yunus
- Sally Osberg
- Bill Drayton
Related Books
Description
In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success.
Outline
- Legal Considerations
- Understanding Data Protection
- Security, Privacy, and Governance Pt. 1
- Security, Privacy, and Governance Pt. 2
- Welcome to MOOC 5!
- Meet Your Instructors
- Grading and Logistics
- Social Marketing Toolkits
- Course Bookstore
- A Note on the Frequency of Capstone Offerings
- Special Toolkits for Paid/Financial Aid Learners
- Quiz 1
- Metrics
- Managing Social Programs
- Identifying Social Successes
- A New Model for Marketers
- Measuring Engagement
- Finding Relevant Performance Metrics
- Performance Funnels and KPIs
- Marketing in a Pandemic World
- Free Social Marketing Toolkit
- Quiz 2
- Performance
- Developing Your Budget
- Justification Metrics
- Calculating Performance Metrics
- Creating a Pilot Program
- Toolkit Pt. 2: Budget & Justification Examples
- Final Thoughts and Assignment
- Assessing Your Performance
- Management
- Program Testing
- Program Management
- Learn More with Medill IMC
- Assessing Your Performance
- Download the Lecture Video Slides
- What Comes Next?
- Quiz 3
Summary of User Reviews
The Business of Social course on Coursera has received positive reviews from users. The course covers various topics related to social media and how businesses can utilize it effectively. Many users appreciated the practical approach taken by the course and found it to be engaging and informative.Key Aspect Users Liked About This Course
The course is practical and engagingPros from User Reviews
- Covers relevant and useful topics related to social media and business
- Instructors are knowledgeable and provide real-world examples
- Assignments and quizzes help reinforce learning
- Flexible schedule allows for self-paced learning
Cons from User Reviews
- Some users found the course to be too basic and not challenging enough
- The course may not be suitable for those with advanced knowledge of social media and business
- Some users experienced technical difficulties with the platform
- The course may not provide enough in-depth analysis for some users
Randy Hlavac
4.7 Raiting
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