Web Design: Strategy and Information Architecture

  • 4.8
Approx. 12 hours to complete

Course Summary

This course focuses on teaching web design strategy and how to build effective websites. It covers topics such as user experience, design principles, and project management.

Key Learning Points

  • Learn how to create a website that is both visually appealing and user-friendly
  • Gain an understanding of design principles and best practices
  • Develop project management skills to effectively plan and execute web design projects

Related Topics for further study


Learning Outcomes

  • Ability to create visually appealing and user-friendly websites
  • Understanding of design principles and best practices
  • Development of project management skills for web design projects

Prerequisites or good to have knowledge before taking this course

  • Basic knowledge of HTML and CSS
  • Access to a computer with internet connection

Course Difficulty Level

Intermediate

Course Format

  • Online
  • Self-paced
  • Video lectures
  • Quizzes

Similar Courses

  • Web Development Fundamentals
  • User Experience Design Essentials
  • Digital Marketing Strategy

Related Education Paths


Notable People in This Field

  • Don Norman
  • Jared Spool

Related Books

Description

This course is focused on the early user experience (UX) challenges of research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites. In this course you will complete the first half of a large scale project—developing a comprehensive plan for a complex website—by defining the strategy and scope of the site, as well as developing its information architecture and overall structure. Along the way we will also discuss:

Outline

  • Course Overview
  • Course Introduction
  • Why Peer Review?
  • Peer Review Tips
  • How to apply feedback
  • About this course
  • About the assignments
  • Required tools
  • Academic Integrity
  • Extended free trial offer from Optimal Workshop
  • About CalArts and the Program in Graphic Design
  • What is peer review?
  • Instructor Presence and Staff Support
  • Forum Guidelines
  • Requesting Peer Reviews
  • The User Experience Process
  • Introduction to Week 1
  • Defining the term "user experience"
  • User-centric design
  • What could possibly go wrong?
  • The UX Phases (part 1)
  • The UX Phases (part 2)
  • Waterfall vs. Agile
  • Web vs. App
  • Project Ideas: Alyson and Bradley
  • Job Titles in the Web Industry
  • About Web vs. App optional quiz
  • Project Brief
  • Try it yourself: Research existing restaurants
  • A Final Thought for the Week
  • Web vs. App
  • Asking Good Questions: Determining Strategy
  • Introduction to Week 2
  • User Research
  • Inspiration
  • Analytics
  • User Needs and Client Needs
  • Target Audience
  • Strategy: Alyson and Bradley
  • Interview with Craig Cooke: Determining success
  • Inspirational Websites
  • Try it yourself: User research methods
  • Example User and Client Needs: Pasadena Conservatory
  • User Personas
  • A Final Thought for the Week
  • What is in and What is Out: Outlining Scope
  • Introduction to Week 3
  • Introduction to Outline of Scope
  • Content and Functionality
  • Outline of Scope Example
  • Scope: Alyson and Bradley
  • Interview with Melissa Kuo
  • Try it yourself: Sorting content and functionality requirements
  • A Final Thought for the Week
  • Getting your Ducks in a Row: The Sitemap
  • Introduction to Week 4
  • Introduction to Sitemaps
  • Information Architecture
  • Sitemap Concerns
  • Sitemapping: an annotated process
  • Sitemap Elements
  • Sitemap Example
  • Treejack Introduction
  • Treejack Analysis
  • Sitemap: Alyson and Bradley
  • My Stuff or Your Stuff?
  • Try it Yourself: Test your sitemap using Treejack
  • Other UX tools from Optimal Workshop
  • Next Steps
  • A Final Thought for the Week

Summary of User Reviews

The Web Design Strategy course on Coursera has received positive reviews from users. Many students have found the course to be informative and helpful in learning the fundamentals of web design. The course has received an overall rating of high satisfaction.

Key Aspect Users Liked About This Course

The course provides a comprehensive introduction to web design, covering topics such as user experience, design principles, and coding.

Pros from User Reviews

  • The course provides clear explanations and examples of web design concepts.
  • The course is suitable for beginners and those with some experience in web design.
  • The course includes hands-on projects and assignments to reinforce learning.
  • The instructors are knowledgeable and responsive to student questions and feedback.

Cons from User Reviews

  • Some users have found the course content to be too basic or introductory.
  • The course may require additional time and effort to complete all assignments and projects.
  • Some users have experienced technical difficulties with the Coursera platform.
  • The course may not cover more advanced or specialized topics in web design.
English
Available now
Approx. 12 hours to complete
Roman Jaster
California Institute of the Arts
Coursera

Instructor

Roman Jaster

  • 4.8 Raiting
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