Content Strategy for Professionals: Managing Content
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Course Summary
This course teaches the principles of content management strategy and how to create effective content to engage your audience. You will learn about content strategy, content creation, and content distribution.Key Learning Points
- Understand the principles of content management strategy
- Learn how to create effective content that engages your audience
- Discover how to distribute your content to reach a wider audience
Related Topics for further study
Learning Outcomes
- Create effective content that engages your audience
- Develop a content management strategy that aligns with your business goals
- Distribute your content to reach a wider audience
Prerequisites or good to have knowledge before taking this course
- Basic understanding of marketing
- Access to a computer and internet connection
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
Similar Courses
- Content Marketing: Blogging for Growth
- Digital Marketing Strategy
Related Books
Description
In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.
Outline
- Platforms and Design
- Introduction from Professor Lee
- Media and Platform Variations
- Storytelling Changes Across Multimedia
- Storytelling Changes Across Platforms
- What is Design?
- Evaluating Content Design
- Usability Testing
- What is Content Strategy?
- Course Content and Schedule
- How Do I Get The Most Out Of This Course?
- Meet the Team
- The Visual Experience
- Social and Mobile Media
- What is Social?
- Virtual Communities
- Differentiated Messaging
- Tools to Use at Work
- The Case Study
- The Utilitarian Experience
- The Inspiration Experience
- Managing Content and IP
- Managing Content in Organizations
- Legal Protection
- Using Credible Content From Brands
- Outsourcing vs. In-House Creation
- Introduction to IBM
- Communicate Effectively in a Digital World
- Leveraging Talent
- A Revolutionary View of Marketing
- Watson: The Computer that Learns
- Summary of Content Strategy's Future
- Appendix
- Download the Toolkit
- Join us for MOOC 3 - Expanding Your Content's Reach!
- Other Resources
Summary of User Reviews
Learn how to create an effective content management strategy with this Coursera course. Users have praised the course for its practical approach to content management. Overall, the course has received positive reviews from users.Key Aspect Users Liked About This Course
Practical approach to content managementPros from User Reviews
- Course provides valuable insights on content strategy
- Instructors are knowledgeable and engaging
- Interactive assignments help reinforce concepts
- Flexible schedule allows for self-paced learning
Cons from User Reviews
- Some users found the content to be too basic
- Course could benefit from more in-depth case studies
- Discussion forums can be overwhelming
- Course may not be suitable for advanced content strategists
Candy Lee
4.6 Raiting
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