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Content Strategy for Professionals: Expanding Your Content’s Reach

Approx. 5 hours to complete

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Course Summary

Increase Reach: Learn How to Grow Your Audience and Build Your Brand is a course that teaches you how to expand your brand's reach through social media, email marketing, and content creation.

Key Learning Points

Create a social media strategy that resonates with your target audience
Use email marketing to build relationships with your subscribers
Produce high-quality content that drives traffic and engagement

Learning Outcomes

Develop a comprehensive social media strategy
Create engaging content that resonates with your target audience
Measure the success of your marketing efforts through data analysis

Prerequisites or good to have knowledge before taking this course

Basic understanding of social media platforms
Familiarity with email marketing software

Course Difficulty Level

Intermediate

Course Format

Self-paced
Online
Video lectures

Similar Courses

Social Media Marketing
Content Strategy for Professionals

Related Education Paths

Notable People in This Field

Neil Patel
Gary Vaynerchuk

Related Books

Description

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.

You will begin by learning how to utilize content trends to jump-start your organization's influence. You'll also look at how to engage with multi-channel digital communities across all social media. Finally, you'll hear about some of the best ways to enhance your content with new interactivity tools and gamification. In this information age, every organization depends on its employees and those it serves to understand where it is going and what advances the organization has made. Content Strategy will enable you to tell your important stories with far greater impact and to a large, more valuable audience. Guest lecturers in this course include: -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera) -- Emily Withrow, Assistant Professor, Medill, Northwestern

Outline

Utilizing Content Trends
Introduction from Professor Lee
Jump-Starting Your Organization's Infleuience
New and Emerging Content Trends
Creating Shareworthy Content
What Does Your Audience Find Interesting
Making the Most of Limited Resources
Putting the "Strategy" in Content Strategy
What is Content Strategy?
Course Content
How Do I Get the Most Out of This Course?
Meet the Team

Social Networks and Digital Media
Trends in Social Media
Considerations When Developing Content Strategy
Your Role with Your Audience
The Best Social Strategies
Proving Social ROI
ROI in Any Organization
Social Strategies with Bottom-Line ROI

Interactivity and Gamification
Interactivity and Gamification
Interactivity's Impact on Storytelling
Personalize Your Interactions
Telling Stories Through Gamification
Examples of Interactivity
Creating a Lean-Back Experience
An Interactive Trap
When an Interactive Barrier has Reward
Data Visualization
Narrative Transport
Join us for MOOC 4 - Ensuring Your Content's Impact!

Summary of User Reviews

Increase Reach is a highly recommended course that received positive reviews from users. The course covers various strategies that help businesses expand their reach and increase their online visibility. Users found the course to be informative, engaging, and practical, with actionable tips and real-world examples. The course is suitable for both beginners and advanced learners who want to improve their digital marketing skills.

Key Aspect Users Liked About This Course

Many users praised the practicality of the course and appreciated the real-world examples that helped them understand the concepts better.

Pros from User Reviews

The course provides actionable tips and strategies that can be applied to any business.
The instructors are knowledgeable and engaging.
The content is well-structured and easy to follow.
The course covers a wide range of topics, from social media to SEO.
The quizzes and assignments help learners reinforce their understanding of the material.

Cons from User Reviews

Some users found the course too basic and wanted more advanced strategies.
The course may not be suitable for businesses in niche industries.
The course is geared towards small and medium-sized businesses, so larger companies may find some of the content irrelevant.
The course does not cover paid advertising strategies.
Some users experienced technical issues with the platform.

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