Search result for Introduction to Marketing Online Courses & Certifications
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Advanced Content and Social Tactics to Optimize SEO
by Eric Enge- 4.5
Approx. 18 hours to complete
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority. Introduction to Advanced Content and Social Tactics to Optimize SEO...
Intro to International Marketing
by Dae Ryun Chang- 4.7
Approx. 8 hours to complete
This course brings together two key subjects, International Marketing and Cross Industry Innovation. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. Introduction to Specialization 1 Introduction to Course 3 What is Marketing Execution?...
Digital Media and Marketing Strategies
by Mike Yao- 4.5
Approx. 20 hours to complete
Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. - Adopt a holistic and integrated approach to digital marketing planning 1 Overview: Essential Steps to Prepare for Digital Marketing Success...
Applying Data Analytics in Marketing
by Joseph T. Yun- 4.4
Approx. 17 hours to complete
This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. 1 Introduction to Marketing Analytics and Customer Satisfaction 4 Introduction to Forecasting: Linear Regression 1 Introduction to Text Summarization 2 Introduction to the Social Media Macroscope (SMM)...
Sports Marketing
by Candy Lee- 4.7
Approx. 14 hours to complete
Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. Welcome to the Course Introduction to the Sports Marketing Course Marketing Basics Applied to Sports Marketing...
Legal Tech & Startups
by Marti Manent- 4.6
Approx. 13 hours to complete
LegalTech is the reaction to the disruption that technology is having across all sectors of the economy. Considering that the legal sector is one of the most resistant to change, due to its conservative nature, we can see just how different the future will be. Introduction "How to Get Startup Ideas"...
Research Report: Delivering Insights
by Robin Boyar , Ashwin Aravindakshan, PhD- 4.5
Approx. 14 hours to complete
You have analyzed all the data and are able to formulate insights and recommendations based on your research proposal. In this course, you will discuss how to incorporate a story in your marketing presentation to help you capture the attention and gain support of stakeholders and business leaders. Measuring Various Marketing Efforts Introduction Planning to Communicate Findings Introduction...
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What is Social?
by Randy Hlavac- 4.6
Approx. 7 hours to complete
" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. * Judy Ungar Franks (President, The Marketing Democracy, Ltd. Introduction to Social Marketing Welcome to Social Media Marketing 2020 Welcome to Course 1 in the Social Marketing Specialization...
Strategic Self-Marketing and Personal Branding
by Dr. Valeri Chukhlomin , Dr. Michele Forte , Dr. John M. Beckem II , Amy Giaculli- 4.4
Approx. 11 hours to complete
In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. Introduction to Week 2...
International Marketing & Cross Industry Growth Capstone Project
by Dae Ryun Chang- 4.7
Approx. 11 hours to complete
This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following: Introduction to Capstone and Guidelines Using Exemplar Case Introduction to Specialization...