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What is Social?

Approx. 7 hours to complete

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Course Summary

This course explores the concept of social and the implications it has on society. It examines social norms, social behavior, and how social structures are created and maintained.

Key Learning Points

Learn about the different theories of social and how they impact society
Understand how social norms are created and maintained
Explore the different types of social behavior and how they influence individuals and groups

Learning Outcomes

Understand the concept of social and its impact on society
Examine the different types of social behavior and their influence on individuals and groups
Analyze the creation and maintenance of social structures and norms

Prerequisites or good to have knowledge before taking this course

No prior knowledge or experience required
Ability to understand and analyze complex theories and concepts

Course Difficulty Level

Beginner

Course Format

Self-paced
Online

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Introduction to Sociology
Social Psychology

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Description

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.

While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)

Outline

Introduction to Social Marketing
Introduction
Course Overview
Welcome to Social Media Marketing 2020
The Capstone Project
Optional Resource Book you might find useful
How the Capstone Program Works
Brief [but Important] Announcement on the IBM Cloud System
Welcome to Course 1 in the Social Marketing Specialization
Grading and Logistics
Meet Your Instructors
Social Marketing Toolkit Pt. 1 - Three Misconceptions of Social
Course Bookstore
Special Toolkits for Paid/Financial Aid Learners

Social Trends
Surviving the Digital Revolution 2019
Media: From Chaos to Clarity
Media: From Chaos to Clarity 2019 2nd Edition
The Social Media Revolution
Digital Transformation Trends 2019
10 Important Trends for 2020
Identifying Social Trends
Infinite Dial Research from 2020
Question for Discussion
Social Marketing Toolkit Pt. 2 - ClueTrain Manifesto
Quiz 1

The Business of Social
Viewing Social
Your Professional Network
Real-Time Social Data
WeFeelFine.org Demo
The Shifting Social Landscape
The Social Pyramid
Social Pyramid 2020
Developing your Professional Social Media Assets
Targeting Assignment Step by Step
Social Marketing 2020
Quiz 2

Social Overview
The 3 M's of an Effective Content Strategy for Social Media Marketing
The 3 M's of Effective Content Strategy - Focusing on Markets
The 3 M's of Effective Content Strategy - Focusing on Messages
The 3 M's of Effective Content Strategy - Focusing on Media
Social Networks and Communities
Why Social Communities Form
Understanding Social Communities
How to Position Yourself as a Brand Authority
Developing your Social Media Tools for the Networking Assignment
Developing the Social Assets to Develop Your Personal Brand
Question for Discussion
Download the Lecture Video Slides
What Comes Next?
Quiz 3
Networking & Tracking Assignment

Summary of User Reviews

Discover the fundamental concepts of social psychology in this highly informative course on Coursera. Users rave about the engaging lectures, interactive quizzes, and real-world examples that make the material easy to understand. One key aspect that many users appreciate is the practical application of social psychology to everyday life. However, some users have noted that the course can be time-consuming and that the workload can be heavy. Despite this, the majority of users highly recommend this course to anyone interested in understanding the complexities of social behavior.