Advanced Content and Social Tactics to Optimize SEO

  • 4.5
Approx. 18 hours to complete

Course Summary

Learn effective and unorthodox SEO tactics to improve your website's search engine ranking and drive more traffic to your site.

Key Learning Points

  • Understand the importance of keyword research and how to conduct it effectively.
  • Learn how to optimize your website's content and structure for better search engine visibility.
  • Discover lesser-known tactics such as backlinking and local SEO strategies to boost your website's ranking even further.

Related Topics for further study


Learning Outcomes

  • Understand the fundamentals of SEO and how it affects your website's visibility.
  • Learn proven tactics to improve your website's ranking and drive more traffic to your site.
  • Implement effective SEO strategies to see measurable results in your website's performance.

Prerequisites or good to have knowledge before taking this course

  • Basic understanding of website design and development.
  • Access to a website or blog to practice implementing SEO strategies.

Course Difficulty Level

Intermediate

Course Format

  • Online self-paced course
  • Video lectures
  • Interactive exercises

Similar Courses

  • Advanced SEO Strategies
  • SEO Fundamentals

Notable People in This Field

  • Founder, Backlinko
  • International SEO Consultant

Related Books

Description

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

Outline

  • Introduction to Advanced Content and Social Tactics to Optimize SEO
  • Course Overview
  • Content Marketing Ecosystem
  • Basics of SEO Recap
  • Value Links
  • Link Building
  • Do's & Don'ts Obtaining Links
  • Guest Posting
  • Basic Concepts of Content Marketing
  • Building Your Audience
  • The Content Marketing Ecosystem & SEO
  • A Note from UC Davis
  • Optional: Art of SEO - Chapter 8
  • Content Marketing Ecosystem
  • Social Media Marketing
  • Social Media Marketing
  • Social Media Links & SEO
  • Platform Demographics
  • Principles of Building Audiences
  • Case Studies
  • Optional: Art of SEO - Chapter 9
  • Social Media Marketing
  • Influence Marketing
  • Influence Marketing
  • What Can Influencers Do For You?
  • Building the Relationship
  • First Steps in Collaboration
  • Advanced: Targeted Advertising
  • Influencer Marketing - What it is, and Why YOU need to be doing it
  • Influence Marketing
  • Creating World Class Content
  • Creating World Class Content
  • Market Data on Content Marketing
  • Anchor Content
  • Types of Enhanced Content
  • Partnerships
  • Case Studies
  • Review of the Basics
  • Course Summary
  • Content, Shares, and Links: Insights from Analyzing 1 Million Articles
  • A Clear Path for Marketers to Surviving Content Shock
  • Creating World Class Content

Summary of User Reviews

This course on SEO tactics has received positive reviews from many users. Students have found it to be a valuable resource for improving their understanding of SEO. One key aspect that many users thought was good is the practical approach the course takes to teaching SEO tactics.

Pros from User Reviews

  • Practical approach to teaching SEO tactics
  • Easy to follow and understand
  • Useful tools and resources provided
  • Engaging and interactive course content

Cons from User Reviews

  • Some topics could be covered in more depth
  • No certificate or credential upon completion
  • Limited interaction with instructor or fellow students
  • Not suitable for advanced SEO practitioners
English
Available now
Approx. 18 hours to complete
Eric Enge
University of California, Davis
Coursera

Instructor

Eric Enge

  • 4.5 Raiting
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