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Advanced Search Engine Optimization Strategies

Approx. 25 hours to complete

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Course Summary

Learn SEO Strategies and how to increase website traffic, improve search engine rankings, and drive more leads and sales.

Key Learning Points

Discover keyword research and how to optimize your website for search engines
Learn how to create quality content that ranks high on Google
Understand link building strategies and how to get high-quality backlinks to your website

Job Positions & Salaries of people who have taken this course might have

SEO Specialist
- USA: $52,000 - $93,000
Digital Marketing Manager
- USA: $63,000 - $118,000
Content Marketing Manager
- USA: $56,000 - $101,000

Learning Outcomes

Understand how search engines work and how to optimize your website for them
Learn how to create quality content that ranks high on Google
Discover link building strategies and how to get high-quality backlinks to your website

Prerequisites or good to have knowledge before taking this course

Basic understanding of websites and the internet
Willingness to learn and implement SEO strategies

Course Difficulty Level

Intermediate

Course Format

Online self-paced course
Video lectures and quizzes
Hands-on assignments

Similar Courses

Google Analytics
Social Media Marketing

Related Education Paths

Related Books

Description

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.

Knowledge

Demonstrate how to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed within your own website
Develop engaging strategies to launch a global web marketing campaign
Use tools to provide insightful data to evaluate your competitors
Conduct data analysis to bring value to stakeholders

Outline

Introduction
Course Overview
Welcome to Technical Search Engine Optimization
Discover What Technical SEO Can Do for Your Website
Compare Website Performance and Analysis Tools
Compare Plug-in Tools for Technical SEO
Find and Fix Technical Issues on Your Website
Heighten Visibility with Google Quick Answers
Boost Website Accessibility
Take Action with Analysis Tools to Improve Site Architecture
Analyze and Accelerate Page Load Speed
Conduct and Document a Website Audit
Achieve Positive Change Working with Stakeholders
A Note from UC Davis
Use Canonical URLs
Indicate Paginated Content
Infinite Scroll Search-Friendly Recommendations
Registration and Subscription Sites
Intermediate Technical SEO

Take Your Website Global
Introduction to Take Your Website Global
Prepare Your Framework for Global Expansion
Strategize to Grasp Global Opportunities
Use Principles and Practices to Win on a Global Level
Align with Search Engines’ Global Guidance
Structure Your URLs for Greatest Global Impact
Employ Localization to Best Serve Global Customers
Engage Launch Strategies for Global Web Marketing
Validate Global SEO and Empower Stakeholders for Global Roles
International SEO Considerations
How to Make the Most Out of an International SEO Campaign
Multi-regional and Multilingual Sites
Use hreflang for Language and Regional URLs
Take Your Website Global

Make the Most of Mobile and App SEO
Prepare for a Mobile Marketplace
Grasp the Huge Opportunity in Mobile and Apps
Check this List of Mobile Friendly Best Practices
Beat the Competition with Easy-to-Find Apps
Use Keywords to Optimize and Localize Your App Store
Interpret and Use Data to Competitive Benefit
Generate Great Business Results from Case Studies
Take Advantage of Innovations and Future Trends
Mobile Friendly Aspects of Web Design (Resource)
How to Get Started with Mobile Friendliness
The Larger Context of Mobile
How to Choose Your First Google Play ASO Keyword
Get Discovered on Google Play Search
Support HTTP URLs in Your App
App Indexing
Make the Most of Mobile App SEO

Identify Metrics to Drive Performance
Introduction to Identify Metrics to Drive Performance
Make Sense of Today’s Data to Provide Future Insights
Overcome Common Mistakes & Errors in Data Analysis
Quantify Success with Many Useful Metrics
Measure What Matters with Data Analysis Tools
Benefit by Learning to Use Google Analytics
Analyze Data Reports to Increase Revenue
Consider Advanced Analytics to Drive Business
Enhance Performance with Enterprise-Level Platforms
Course Summary
Measuring & Tracking Success of Your SEO Strategy
The 14 Most Important SEO Metrics
Metrics for Monitoring SEO Health
Identify Metrics to Drive Performance

Summary of User Reviews

This course on SEO strategies has received positive reviews from many users. The course is highly recommended by reviewers as it covers various topics related to SEO and provides practical knowledge to implement strategies. One key aspect that many users thought was good is the instructor's expertise and clear explanations.

Pros from User Reviews

The course covers various topics related to SEO
The instructor is knowledgeable and provides clear explanations
The course provides practical knowledge to implement strategies
The course is well-structured and easy to follow
The course is suitable for beginners as well as experienced marketers

Cons from User Reviews

Some users found the course to be too basic
Some users felt that the course lacked in-depth analysis
Some users found the course to be too theoretical and not practical enough
The course could benefit from more interactive elements
Some users found the course to be too expensive

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