Search result for Intro to Digital Marketing Online Courses & Certifications
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International Entertainment and Sports Marketing
by Dae Ryun Chang- 4.7
Approx. 11 hours to complete
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i. (5) You will be able to reference CCCI, i. Sports Marketing...
Marketing: Customer Needs and Wants
by Mario Capizzani- 4.4
Approx. 10 hours to complete
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. Introduction to the Course...
New Technologies for Business Leaders
by Mark Mueller-Eberstein, Dipl. Kfm.- 4.4
Approx. 19 hours to complete
INTRODUCTION TO DIGITAL TRANSFORMATION What do we need to learn about Digital Transformation? Digital Master How to Create a Content Marketing Strategy for Virtual Reality Ways to leverage big data in your marketing strategy Blockchain is everywhere: From Healthcare to Media Guest Lecture by Jeremy Epstein - Marketing with Blockchain Technology...
Research Report: Delivering Insights
by Robin Boyar , Ashwin Aravindakshan, PhD- 4.5
Approx. 14 hours to complete
You have analyzed all the data and are able to formulate insights and recommendations based on your research proposal. In this course, you will discuss how to incorporate a story in your marketing presentation to help you capture the attention and gain support of stakeholders and business leaders. Quirk's: Use Research to Make Sure Your Product's Positioning is Solid, Relevant...
Digital Marketing Analytics in Theory
by Kevin Hartman- 4.5
Approx. 20 hours to complete
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. Welcome to the Course Digital Marketing Maturity Understand frameworks and approaches to measuring consumers’ digital actions...
Marketing in a Digital World
by Aric Rindfleisch- 4.7
Approx. 28 hours to complete
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of firms and consumers. COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT Welcome to Marketing in a Digital World Marketing Overview Module 1 Digital Concept 1 Practice Quiz: Customer Co-Creation...
Digital transformation of megapolises: from zero to #1 in UN digital e-government ranking
by Artem Ermolaev , Andrey Belozerov- 4.3
Approx. 18 hours to complete
You can review successful cases and practices of different approaches to transformation management, determine the potential of your city in the digital transformation, as well as find useful practical advices on search for funding of various digital projects in your city. Approach to digital transformation program design (Part 1) Approach to digital transformation program design (Part 2)....
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Intro to Marketing Technology
by Uzma Arif- 4.3
40 mins on-demand video
Marketing Technology and Advertising Technology in the Digital Age The worlds of marketing and technology have been converging for some time now but with the digital age in full swing, it’s become apparent that marketers need to understand technology at a deeper level. Enroll today to become a digital marketing expert!...
$11.99
Intro to International Marketing
by Dae Ryun Chang- 4.7
Approx. 8 hours to complete
This course brings together two key subjects, International Marketing and Cross Industry Innovation. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. Introduction to Specialization 1 Introduction to Course 3 What is Marketing Execution?...
Leadership Through Marketing
by Greg Carpenter , Florian Zettelmeyer , Sanjay Khosla- 4.6
Approx. 7 hours to complete
Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla Fewer Bigger Bolder: From Mindless Expansion to Focused Growth...