Marketing in a Digital World

  • 4.7
Approx. 28 hours to complete

Course Summary

This course provides an introduction to digital marketing, covering topics such as social media, email marketing, and search engine optimization (SEO). Students will learn how to create and execute a digital marketing strategy that drives results.

Key Learning Points

  • Understand the basics of digital marketing
  • Learn how to create a digital marketing strategy
  • Gain practical skills in social media marketing, email marketing, and SEO

Related Topics for further study


Learning Outcomes

  • Create a digital marketing strategy
  • Implement social media marketing tactics
  • Develop an email marketing campaign

Prerequisites or good to have knowledge before taking this course

  • None
  • Basic computer skills

Course Difficulty Level

Beginner

Course Format

  • Online
  • Asynchronous

Similar Courses

  • The Complete Digital Marketing Course - 12 Courses in 1
  • Digital Marketing Masterclass - 23 Courses in 1

Related Education Paths


Related Books

Description

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).

Outline

  • COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
  • Welcome to Marketing in a Digital World
  • Marketing Overview
  • Learn on Your Terms
  • Product
  • Offering Product Ideas
  • Customer Co-Creation Part 1
  • Customer Co-Creation Part 2
  • Case Study Introduction: Threadless
  • Sharing Economy Part 1
  • Sharing Economy Part 2
  • Exercise: Ideas.Lego.com
  • Learner Stories
  • Syllabus
  • About the Discussion Forums
  • Glossary
  • Brand Descriptions
  • Learn More About Flexible Learning Paths
  • Module 1 Overview
  • Module 1 Readings
  • Optional Resources for Threadless Case Study
  • Orientation Quiz
  • Module 1 Basic Concept Practice Quiz
  • Module 1 Digital Concept 1 Practice Quiz: Customer Co-Creation
  • Module 1 Digital Concept 2 Practice Quiz: Sharing Economy
  • Exercise Quiz: Ideas.Lego.com
  • Module 1 Review Quiz
  • HOW DIGITAL TOOLS ARE CHANGING PROMOTION
  • Promotion
  • Product Reviews
  • User Generated Content Part 1
  • User Generated Content Part 2
  • Case Study Introduction: GoPro
  • Doppelganger Brand Images Part 1
  • Doppelganger Brands Part 2
  • Exercise: Wikipedia.org
  • Module 2 Overview
  • Module 2 Readings
  • Optional Resources for GoPro Case Study
  • Module 2 Basic Concept Practice Quiz
  • Module 2 Digital Concept 1 Practice Quiz: User-Generated Content
  • Module 2 Digital Concept 2 Practice Quiz: Doppleganger Brands
  • Exercise Quiz: Wikipedia.org
  • Module 2 Review Quiz
  • HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
  • Placement
  • Online Shopping
  • New Retail Part 1
  • New Retail Part 2
  • Case Study Introduction: Tesla
  • Self Manufacturing Part 1
  • Self Manufacturing Part 2
  • Exercise: Thingiverse.com
  • Module 3 Overview
  • Module 3 Readings
  • Optional Resources for Tesla Case Study
  • Module 3 Basic Concept Practice Quiz
  • Module 3 Digital Concept 1 Practice Quiz: New Retail
  • Module 3 Digital Concept 2 Practice Quiz: Desktop Manufacturing
  • Exercise Quiz: Thingiverse.com
  • Module 3 Review Quiz
  • HOW DIGITAL TOOLS ARE CHANGING PRICE
  • Price Overview
  • Online Price Search
  • Pay What You Want
  • Pay What You Want Part 2
  • Case Study Introduction: Panera
  • Freemium Part 1
  • Freemium Part 2
  • Exercise: It's Full of Sparks
  • Gies Online Programs
  • Module 4 Overview
  • Module 4 Readings
  • Optional Resources for Panera Case Study
  • Congratulations!
  • Get Your Course Certificate
  • Module 4 Basic Concept Practice Quiz
  • Module 4 Digital Concept 1 Practice Quiz: Pay What You Want
  • Module 4 Digital Concept 2 Practice Quiz: Freemium
  • Exercise Quiz: It's Full of Sparks
  • Module 4 Review Quiz

Summary of User Reviews

Get ahead in the fast-paced world of digital marketing with this comprehensive course on Coursera. Students have praised the course for its insightful and practical approach to teaching the latest marketing techniques. One key aspect that many users thought was good was the course's emphasis on hands-on learning and real-world applications.

Pros from User Reviews

  • Insightful and practical approach to teaching the latest marketing techniques
  • Hands-on learning and real-world applications
  • Excellent instructors who are knowledgeable and engaging
  • Flexible pacing that allows students to learn at their own speed
  • Great value for the price

Cons from User Reviews

  • Some users found the course content to be too basic
  • Limited interaction with instructors and other students
  • Lack of advanced topics and techniques
  • Some technical issues with the platform
  • No certification or accreditation upon completion
English
Available now
Approx. 28 hours to complete
Aric Rindfleisch
University of Illinois at Urbana-Champaign
Coursera

Instructor

Aric Rindfleisch

  • 4.7 Raiting
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