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Supply chain management: Be global
by Dr Mehrdokht Pournader- 4.8
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Approx. 24 hours to complete
Businesses and their supply chains are facing increasing competition and uncertainty in what is now a truly globalised trade environment. To remain competitive, organisations need to think globally – ensuring supply chains meet customer demands while minimising costs and maximising responsiveness. From a strategic perspective, this involves making important trade-off decisions between cost, quality and flexibility of supply chains....
Selling to Chinese Consumers
by Prof. Letty Kwan- 4.7
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Approx. 12 hours to complete
This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers....
Digital Transformation of Financial Services - Capstone Project
by Stefan Henningsson , Jonas Hedman- 4.5
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Approx. 4 hours to complete
In this capstone project course, we ask YOU to apply everything you have learned in this specialization to analyze a real world company and to develop a digital transformation strategy for this company. For one of these -- only one -- you will create a concise recommendation of a strategy to leverage the digital transformation of financial services....
Мировая экономика. Основы
- 0.0
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Approx. 7 hours to complete
Данный курс познакомит слушателей с этапами становления мировой экономики, теоретическими концепциями, а также с понятием экономического роста, его динамикой, с тенденциями и проблемами, с которыми сталкивается мировое хозяйство на современном этапе. Модуль 1. Основы мировой экономики Цель и задачи курса, структура Учебная литература Понятия мировой экономики. Понятие глобальной экономики. Вес отдельных стран/групп стран...
Protecting Business Innovations via Patent
by Theodore Henry King CLARK- 4.8
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Approx. 10 hours to complete
Protecting Business Innovations via Patent Watch Course Overview: https://youtu. be/mUja4iwbrTE This course assumes no prior knowledge in law, business or engineering. However, students with backgrounds in all three areas will find useful concepts or ideas in the course on how to protect business innovations using patents. The approach taken in this course is practical and commercial rather than theoretical....
Estrategias de Redes Sociales
by Pablo Croci- 4.6
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Approx. 23 hours to complete
En este curso, podrás adquirir los conocimientos y criterios iniciales para crear los objetivos, estrategias y tácticas para las redes sociales de tu plan de marketing digital. Conocerás en detalle los códigos y técnicas de Facebook, Twitter, Instagram y LinkedIn; incluyendo estrategias de contenido, anuncios y estadísticas. Estrategia y tácticas en Facebook...
市场营销概论 (中文版）
by Barbara E. Kahn , Peter Fader , David Bell- 4.8
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Approx. 9 hours to complete
通过探究客户决策根源，学习市场营销基础知识。主要课题包括品牌塑造战略（例如，品牌定位、品牌传播）、客户中心化市场营销战略，以及新市场开拓（例如，渠道战略、市场营销规划）。成功完成本课程后，您可以运用所学技能处理现实商务挑战，这也是沃顿商学院商务基础专项课程的组成部分。 （第 1 周）品牌塑造：市场营销战略和品牌定位 (1-a)市场营销基础课程：树立强势品牌第一部分 (15:10) (1-b)市场营销基础课程：树立强势品牌第二部分 (4:10) (2-a) 战略市场营销 (11:39) (3) 市场细分和定位 (12:45) (4) 品牌定位 (12:48) (5) 品牌宣言：电梯简报 (9:41) (6) 体验式品牌塑造 (13:24) 课程大纲 常见问题解答 阅读材料（可选） 测验 1 （第 2 周）客户中心化：产品中心化思想的局限性；客户中心化的机会和挑战 (1) 从产品中心化管理到客户中心化管理 (15:25) (2) 产品中心化方法的缺陷 (9:49) (3) 以数据为依托的业务模式 (4:26) (4) 为直销喝彩三声 (3:51) (5) 哪家公司采用客户中心化方法？ (12:11) (6) 什么是客户中心化？ (11:28) (7) 生活在客户中心化世界里 (14:48)...
Negociación 4.0
by Roberto Luchi- 4.7
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Approx. 14 hours to complete
Negociar es algo que hacemos todos los días y en todos los ámbitos. La mayoría de las personas enfocan la tarea de negociación más a su intuición que a un proceso sistemático y de aprendizaje continuo. Introducción a la negociación IAE Business School Introducción al arte y ciencia de la Negociación...
Protecting Business Innovations via Trademark
by Theodore Henry King CLARK- 4.8
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Approx. 10 hours to complete
Protecting Business Innovations Via Trademark Watch Course Overview: https://youtu. be/mUja4iwbrTE Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. Introduction to Trademark Welcome to Protecting Business Innovations!...
Стратегический менеджмент
by Саяпина Карина Владимировна- 0.0
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Approx. 18 hours to complete
Курс "Стратегический менеджмент" знакомит с современными научными представлениями об оценке внутреннего и внешнего положения компании, и рассказывает о подходах к определению стратегического потенциала и конкурентной позиции компании на рынке. Курс поможет овладеть знаниями для решения ситуационных задач, в том числе требующих аналитического подхода, а также навыками формирования эффективной стратегии компании. Цели курса:...
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